KHELfi

t
Fun! Fit & Play

Presenter: Saurabh Singh

 01 Problem What are the kind of features
Table of Contents
Statement that one seeks in healthcare
platform?

02 Market Size What is the customer base

and size?

03 Competitors Who are various compeitiors?

04
Our Value How is our new business
model unique from others?
Proposition
What Is This
Topic About?
What are the kind of features in
the fitness regime healthcare
platform that one seeks to actively
pursue their fitness regime?
 Be a fit and a fine
• Khelfit is a fitness healthcare flatform
which is design to caters the fitness
needs of customers, who have
constraints on time, space and cost.

• The program works on the concept of

virtual learning and self motivation.
What are the kind of features that one seeks in a Health-Tech platform?

JANUARY FEBRUAR MARCH APRIL MAY JUNE

Y

PHASE
1

Task 1

Task 2

PHASE
2

Task 1

Task 2

Exercise Planner Fitness Chat Bot User Fitness Blog

Plan all your exercises by Get personal heath advices and A habit of healthy social sharing,
one click. tips simply by saying fit health. share your exercise pictures and
videos directly in the fitness blog.

Diet and Meal planner Fitness Push Notification FitMusic

Plan your healthy diet The constatnt reminder for Listen to your favourite music
weekly, monthly or yearly exercising, who have very busy online when you exercise or
with diet planner schedules. workout.
What is the customer base and market size of a Healthcare platform in India?

370 Billion
• The Indian Health-tech industry is likely to grow to 370 billion
dollars by the year 2022.

• It is expected that the no. of users of heath apps will be around

56.4 million in India.

• All this figures are likely to grow much faster after the COVID-19
global pandemic.
20% Have a positive opinion about
their physical and mental
health

Practice other additional

physical activities or sports 75%

50% Dedicate free time to the

Social Media Searching/
Online Google Search about
fitness
Who are various major competitors in the Health-tech sector regime in India ?

GoQii

HealthyfiMe Trueweight

Mobiefit Daily Yoga

 Some facts and figures about competitors on various parameters?

Features Khelfit Fitbee Fitify GoQii 8 fit Fitvate Loose Weight at Home

Maximum
Price Free Free Free Free Free Free
Features Paid
Premium Plan Yes No Yes Yes Yes Yes Yes
User Experience 3.5 4 5 4 4 3.5 3.5
Content Quality 2.5 3 4 3 4 4 4
Privacy Issues 3.5 4 3 3.5 2.5 2.5 1.5
Whole
Target Segment Kids Adults Whole Family Adults Adults Women
Family
Offline Availability No No Yes No No Yes Yes
Slightly
App Loading Time Lagging On time Ontime Ontime Ontime Slightly lagging
Lagging
Varieties of Activities 3 2 4 4 3.5 3 4
Fitness Chatbot No No No Yes No No No
User Blog No No No Yes No No No
Health Expert on Call No No No Yes No No No
User Rating On App Store 4.8 4.5 4.7 4.3 4.5 4.6 4.8
The GoQii Preventive Health Eco System

● GoQii is a health eco system which is a major threat to

Khelfit due to its vast user base and offerings!

● The unique value of GoQii is it provides real time

personalized fitness coaching. It offers an overall package to
heath and fitness to its users.

Key metrics where they performed well and doing great.

● Have doctors and coaches on boards for giving heath

advices to users
● Tie up with various fitness brands for its services
● Users can share their fitness worries and symptoms
directly to doctors using chat and video calls
● Loyal Customer Base
 How is our new business model unique for others?

Plan your exercise as per your comfort

Don’t let your Wi-Fi Offline
or data on
connection
the Go effect your
healthy life, our platform is completely offline Either you are a Beginner, Intermediate or a Pro
choose your exercise and diet plan as per your need
and comfort

1 2 3 4

Yearly Affordable Plan Fitness Blog by User

Most of the fitness app currently are Our users are our content writers,
offering monthly subscription plan , we completely giving freedom to various
are offering one time yearly affordable* any blog or pictures related to health
payment for all fitness activities. and fitness
 Problem?
You want to live a healthy
life, but you don’t have
much time and money for
gym...

Solution!
With KHELfit fun! fit & play.
You can do yoga,workouts
diet and meat plans and a
healthy and stress free life at
the comfort of your home
according to your level.