Advertising Implementation

The Advertising Functions

 Key Advertising Functions

Account Account
Planning Creative Media
Management

Research Client Servicing Creative Strategy Media Strategy

Advertising Strategy Creative Coordination Ad Creation Media Planning
Advertising Briefs Media Coordination Copywriting Media Buying
Art Direction Media Scheduling
 Creative Production Process

Film Print Ad
• Script • Visualization, Layout
• Storyboard Pre-Production • Photography
• Pre-production Planning • Artwork

• Shoot Set Up • Digital Processing

• Film Shooting Production • 4 Color Positives
• Audio Recording • Plate Processing
• Printing
• Editing
• Mixing Post-Production
• First / Final Cut
• Telecast
Example of a Film Script
Example of a Film Storyboard
Example of a Print Ad Layout
Example of a Print Ad Layout
Example of a Print Ad Layout