What is

Communication?
By: Charmilina D. Linggayo
Communication
-Is the act of conveying meanings through the use
of signs and symbols
-The word communication derived from Latin n.
‘Communis’ & v. ‘Communicare’- “to make
common”
-It is a process which increases commonality. –
(Denis McQuails)
Communication
-It also requires elements of commonality
(Language, Shared Culture Common interest)
-It brings people together
-Sharing of experiences on the basis of
commonness (Wilbur Schramm)
-Its an exchange of ideas, opinions by two or
more people (Newman & Summer)
Communication
-It progresses by means of keep in touch
-Not just words and music, picture and print,
postures etc
-Every word catches the attention
-Every sound that resonates upon another’s ear
-It is free for animal, birds, nature, air creatures.
Nature of Communication
-It is schematic
-It is an interpretative act
-It does not guarantee a direct link between two
minds
-It is active, powerful and forceful
-It is symbolic