MARKETING

STRATEGIES
OF BIRYANI
BLUES
ABOUT BIRYANI
BLUES
• In June 2011 Raymond and her wife
Aparna Andrews started the company
Thea Kitchen Pvt. Ltd. As a small
catering business.
• Later in march 2013 they started
doing business as Biryani Blues,
owns and operates a chain of
restaurants.
• They have outlets in Ghaziabad,
Gurugram, New Delhi, Chandigarh
and Jaipur.
 INSTAGRAM:
• The engagement rate of “BB” is 5.04% which is lower then the
average rate.
• They have more than 4000 followers but are having only 200 likes
and 1 comment on an average.

MARKETING FACEBOOK:
• The engagement rate of “BB” is 0.0004 which is almost equal to 0.
STRATEGIES • More than 51000 people have liked the page but are having only 20
likes, 2 comments and 0 shares on average.
ON SOCIAL LINKEDIN:
• They are having 568 followers and are having only 10 likes, 0
MEDIA shares and 0 comments on an average.
YOU-TUBE:
• They are having 505 subscribers and only 12 likes per video with 0
comments.
 CONCLUSION
• According to the previous data this proves that
Biryani Blues is not doing well on any social
platform.
• Social platforms are meant to reach out to
people and to spread awareness about your
organisation but biryani blues is unable to do so.
• Low engagement rate on every social platforms.
• Inconsistent in uploading posts.
• Low quality posts.
 • They have a very low engagement rate on social platforms.
In order to do so they can add more hashtags on every post
to reach out to more number of people and popping in
sponsored posts and stories of other people social
accounts, so that it catches the eyes of the people and more
will visit their accounts.

SOLUTIONS • In order to reach out to more and more people they have to
upload posts and stories and tweet on almost a regular
basis.
• They can put engaging stories like creating a questionnaire
story asking different questions regarding biryani and or
poll story giving options on which biryani people like the
most so it ensures a direct feedback from people.
 • Further problems identified were that currently
people are not relying on Swiggy and Zomato
as they should be, so it is a very good time that
SUGGESTION they can start delivering biryani on their own
so that people can order more biryani.
S • They can innovate different biryani in their
menu, one suggestion I can give is
“OMURICE”.
• Here is the video link:
https://www.youtube.com/watch?v=MEDlqEV
pPn8&t=514s