Professional Documents
Culture Documents
Management
- Prof. Rohita Dwivedi
Growth of
Franchising
Singer Sewing Machine – first franchise (mid-19th century)
Use of franchisor’s trade name, format, system and/or procedure under licence
Assistance to franchisee
Franchisee
the person or company that gets the right from the franchisor to
do business under the franchisor’s trademark or tradename and
benefits from it.
Definition of
Terms...
Franchise Agreement
the legal, written contract between the franchisor and franchisee
which tells each party what each is supposed to do
Royalty Fee
represents the amount the franchisee pays the franchiser every
month (or whenever agreed) for commission of its sales. In return,
the franchiser provides continuous training, market studies and
release of new products.
Definition of
Terms...
Advertising / Marketing Fund
the monthly fee paid by the franchisee for a common fund,
managed by the franchiser for promoting the brand
2. Executive Franchise
3. Retail Franchise
4. Distribution Franchise
5. Depot Franchise
6. Job Franchise
1. Investment Franchise/ Business Format
Franchise
Investment franchises are operated by the fast-food and
restaurant chains, as well as by some well-known hotels.
● The franchisee has overall control of the business
● Employs his or her own senior management and
staff.
2. Executive
Franchise
Usually business to business type franchises, executive franchises
range from coaching and consultancy, to sales and recruitment
franchise business opportunities.
Executive franchise businesses will suit a 'white collar' professional,
who has developed, and wishes to utilise, management and
executive business skills to benefit from higher than average
income, controllable work and life balance and intellectual
challenge. Executive franchises are also suitable for people looking
to work in executive, training, and business to business sectors.
2. Executive
Franchise...
Involves the provision of professional services
Financial advice, legal services or recruitment assistance.
3.Retail
Franchise
The franchisee runs the outlet, employs staff and displays goods
approved by the franchisor.
4. Distribution
Franchise
A distribution franchise permits the franchisee to operate from a
depot or central office that is usually owned by the franchisor.
• Initial fee
• Territory/Area of operation
• IPRs
• Termination
BE
CAREFUL
The franchisee is not completely independent.
In addition to the initial franchise fee, franchisee must pay
ongoing royalties and advertising fees.
Franchisee must be able to balance restrictions and support
provided by the franchisor with their own ability to manage the
business
BE
CAREFUL…
A damaged image or franchise system can result if other
franchisees perform poorly or the franchisor has financial
problems.