Professional Documents
Culture Documents
Presented By;
AHEL VITSU
NU/MN-02/11
Contents
Introduction
Divestment
Liquidation
Turnaround
Conclusion
Introduction
Many Companies, during different phases of organizational life cycles,
reach a stage when organizational change becomes essential for survival and
growth.
Organizations have to adopt appropriate strategies for managing such
changes. The strategies in order to manage the changes effectively can be
divided broadly as;
1. Reactive: Which includes Corporate Restructuring Strategy, Divestment
Strategy, Liquidation Strategy and Corporate Turnaround Strategy, and
2. Proactive: Which includes Managing Radical change, Managing
Uncertainty, Doomsday Management and Change during Good Times
Divestment
Divestment also called divestiture, means selling a part of a company- a
major division or an SBU. Divestment can be part of an overall downsizing or
retrenchment strategy of an organization to get rid of businesses which are
unprofitable or which require too much capital or which do not fit well with the
company’s other existing businesses or activities. Divestment is many a time used
to raise capital for new acquisitions or investment.
Major situations which signals towards the need for a turnaround strategy are;
1) Steadily declining market share
2) Continuous negative cash flow
3) Negative Profit or accumulating losses
4) Accumulation of debt
5) Falling share price in a steady market
6) Mismanagement or low morale
Generally, there are two methods of Corporate Turnaround strategy;
Surgical and Non-Surgical Turnaround.
• Surgical Turnaround method is more commonly practiced in the west. It
involves sweeping changes like firing of staff, managers, wholesale reshuffling
of portfolios, closing down operations etc. Some call it bloodshed or
bloodbath.
• Non-Surgical Turnaround Method adopts the opposite approach, i.e.
peaceful means- revamping or recovery through meetings, discussions,
persuasions, consensus etc.
Conclusion
A company can react effectively to the changes taking place in its
environment by choosing the best alternative fit for the situation it is in. For eg//
a company can either adopt the liquidation strategy if it incurs continuous loss
which is not recovered by the other strategies such as divestment or turnaround.
A company can also adopt proactive strategies so as to avoid any uncertainties in
future.
References
Strategic Management; by A Nag
Strategic Management (Sixth Edition); by J. David
Hunger and Thomas L. Wheelen