DISRUPTIVE

TECHNOLOGY
AGENDA
• CONTEXT
• DISRUPTIVE STORIES OF PAST
• THEORIES BEHIND IT
WHAT IS DISRUPTIVE TECHNOLOGY ?
 Disruptive technology refers to any
enhanced or completely new technology
that replaces and disrupts an existing
technology, rendering it obsolete. It is
designed to succeed similar technology that
is already in use.
 Itapplies to hardware, software, networks
and combined technologies.
EXAMPLES
ADVANTAGES

1. BETTER PRODUCTS
2. IDENTIFYING AREAS OF PROCESS AND STRUCTURAL
IMPROVEMENT
3. IT EXPANDS MARKET THROUGH INNOVATION WITH NEW
PRODUCTS OR SERVICES
4. ALLOWS THE USER QUICK ENTRY INTO THE MARKET PLACE.
5. PROVIDE THE GROWTH OPPORTUNITIES TO COMPANIES
THAT RECOGNISE THE OPPORTUNITIES OFFERED.
 DISADVANTAGES

1. THEY DISRUPT THE ESTABLISHED COMPANIES AND MARKET

OF WELL SETTLED PRODUCTS.
2. CUSTOMERS MAY RESIST NEW TECHNOLOGY AND
THEREFORE THE BUSINESS USING THE TECHNOLOGY COULD
EXPERIENCE THE FAILURE.
PICTURE TUBE IS A DISRUPTIVE
TECHNOLOGY
OVER A LAST YEARS, OUR
TVs HAVE BEEN ON A
REMARKABLY SUCCESSFUL
DIET…
REMEMBER WHAT THEY USED TO
LOOK LIKE ?
CLUMSY…
BIG…
HEAVY…
THAT’S A PART OF
THE PAST… WHAT
HAPPENED ?
WELL, A
TECHNOLOGICAL
SHIFT OCCURRED…
LCD HAS BEEN ONE OF THE
TECHNOLOGIES THAT
DISRUPTED THE OLD CATHOD
RAY TUBE (CRT)
TECHNOLOGY.
 CONCLUSION

 THOUGH THE PROCESS OF DISRUPTION HAD BEEN GOING

ON FOR DECADES, ONCE THE PERFORMANCE IS GOOD
ENOUGH IT HAPPENS AT A FURIOUS PACE