Production Process Description

A small farmer in rural Sheikhupura district milks his buffalo twice a day and takes about 4 litres to one
of Nestle’s 500 Village Milk Collection Centers.

At the village milk collection center, the farmer’s milk is poured into aluminum churns. The agent
checks the purity and freshness of the milk, and enters the quantity into farmer’s logbook after positive
results. He takes it to one of Nestle’s 1308 secondary reception and cooling stations about 2-4 kms
away.

The secondary reception station has a large electrically powered cooling tank. A milk inspector
measures the fat content, the non fat solids content, and the milk’s acidity. Once satisfied, he takes the
milk to one of 27 main reception and cooling system

At the main reception and cooling stations, the milk is poured into huge tanks and is thoroughly
checked for quality. The milk is then dispatched to factories.

At the Sheikhupura and Kabirwala factories, the milk is processed and packed into the familiar Nestle
Cartons which we find at grocery store. It is checked thrice for quality before being released for sale.
Rest is processed into yoghurt, powdered milk and other dairy products.
Milkpak – The Product

Bharpoor nashvonuma!
Sehatmand mustakbil ka behtrin aghaaz!
Doodh ki qudrati ghizayat
Pure, Nutritious Goodness of Milk
 Product
Quality

Product Brand
Lifecycle Product Name

Product
Packaging
Product Quality

Nestle Milkpak is said to have the

largest market share due to its
consistent high quality. Their tagline:
‘Khalis hi Sub Kuch hai’, pretty
much sums up their brand promise
and the way in which they deliver the
same Ingredients Quantity

The core parts of Nestle Milkpak are:

Calcium 41%

Vitamin C 20%

-Taste Phosphorus 31-34%

Vitamin A 18%

-Energy Energy 160-165K Cal

-Growth Iron 20%

Product Packaging

Milk is a very sensitive and perishable

item and is supposed to be packed
with ultimate care to keep its quality
intact and consistent. To do that,
Nestle uses Tetra Pack technology to
deliver the care which means the milk
is delivered fresh with no risk to
consumer health
Brand Name

As simple as the four words sound: ‘Good Food,

Good Life, Nestle has made sure that they deliver
these four words in a very consistent manner.
Nestle believes that having a healthy, balanced
approach to things we eat and drink helps us enjoy
the life and Nutrition is just aspect of ‘Good Food,
Good Life’.
Nestle also adds that Great taste, consistent levels
of quality and safety, value for money and
convenience also enhance our enjoyment of food
and ultimately life.
Product Lifecycle
Nestle, not only being a sustainable company has also been
actively involved in reaching out these regions in order to
cope up with increasing malnutrition and hence stand
today in the growth stage of product lifecycle. Not only
they are growing in their sales but also discovering new
boundaries to reach new horizons.