Professional Documents
Culture Documents
• Good quality
• Good performance
• Innovative features
• No customer input
• No competitor analysis
3. The Selling Concept
Clear this
inventory, no
matter what
it takes
3. The Selling Concept
• People will buy more goods/services if aggressive sales techniques are used.
• High sales will result in high profits.
MR-MM
4. Marketing Orientation
objectives.
3. Marketing Orientation . . .
• Requires:
– Top management leadership
– A customer focus
– Competitor intelligence
• strengths
• weaknesses
Dr. Rosebloom
Activities
Activities of
of Marketing
Marketing
Exchange
Dr. Rosebloom
Activities of Marketing
Dr. Rosebloom
Logistical
Dr. Rosebloom
Activities of Marketing
Dr. Rosebloom
Facilitating
Dr. Rosebloom
Marketing Myopia
Dr. Rosebloom
Marketing Myopia Examples
Dr. Rosebloom
What is Marketed?
Goods
Places
Services
Properties
Events
Organizations
Experiences
Information
Persons
Ideas
Holistic Marketing Dimensions
Marketing Philisophies