SERVICIO NACIONAL DE APRENDIZAJE,

SENA
APRENDIZ
LEONEL ALBERTO OSPINA RESTREPO
 
 
 
FICHA
1667869

NEGOCIACIÒN INTERNACIONAL (2018 - 2020)

1. The correct variety of products must be in the right place at the right time to maximize the opportunity of
a cost effective sales volume.
2. The importance of good logistics management lies mainly in costs and customer service.
3. The distribution channels are the means by which the product is delivered to the consumer, usually
consisting of people and companies that circulate the products until they reach the final customer for
consumption.
4. All channels have different ways of introducing sales and creating cost, therefore, choosing an appropriate
distribution channel depends on the choice of elements such as: the size of the market to which you want to
venture, the qualities of the product to be offered, the number of intermediaries and the image they have
before the client, etc.
5. The intermediaries are independent companies that perform various functions within the channel; they are
specialists in the performance of different distribution tasks such as reducing the number of transactions
between buyers and sellers, and balancing the differences in supply and demand.
6. There are forms of strategy: the intensive strategy, the selective strategy, and the exclusive strategy.
7. Distribution refers to the way the company brings its products or services to the market. This can occur
directly or indirectly .
8. The indirect distribution channel is divided into long or short, the long distribution channel is where there
are two or more intermediaries to reach the final consumer, and the short distribution channel is where the
manufacturer intervenes and takes his products to the consumer directly.
9. The distribution channel chosen by the manufacturer depends basically on the type and nature of the
product handled. It is also given by the country to which you want to venture.
10. The most frequently used criteria are: financial criteria: profitability, benefits, and costs… Security
criteria: seniority, experience… marketing criteria: image, control, and channel flexibility.