Communications Plan PPT Template

Designed to help you communicate to the Executive Sponsor,

Stakeholders, Service Owner and Project Team the plan for
communications related to the project
Directions

The following PPT template provides you with suggestions for communicating your communication plan to
others. All images, bullets, wording etc. should be modified to fit your specific goals and communication
plans.

It is recommended that the communication plan is presented early and to all stakeholders to ensure that the
plan is accepted and in alignment with the overall project goals.

Furthermore, you should continue to be part of weekly project meetings and governance meetings to
continue to ensure alignment and communicate any RIDAC items that need to be addressed by the Exec
Sponsors/Stakeholders or other project team members

Source: Information goes here

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Agenda
Introduction

Step 1: Planning Communications

Step 2: Execution Of The Plan

Step 3: Training

Step 4: Go-Live & Post Go-Live Activities

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Project Communications Overview
Communication and training are a key elements to successfully rolling out new
capabilities to our users.

We will execute on the following to ensure awareness and

knowledge to drive adoption
• Clearly defined communication plan
• Consistent communications
• Appropriate training based on user type
• Go-live week activities
• Continued communications and training to support retention

Slide is made to be customized

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Step 1: Plan Communications
We prepared the timing of the communication to
ensure clear understanding for project leaders.

Communication Planning
• We made a plan to reflect the nature of the
project and to align with key project milestones.
User Readiness
• We will assess the users for targeted messaging
and training
Activities
• Weekly events, Go-live week event, and other
fun activities will drive awareness and Slide is made to be customized
excitement

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Step 2: Execution of Pre Go-Live Communications
Now that we have created a plan it’s time to execute on the communications

• Theme - Get Creative: Incorporate a core

theme for internal marketing to connect with
our audience
• Marketing Materials: Create ads for the
upcoming changes and activities to drive
interest
• Weekly Email: Create an email campaign that
will target specific user types to incorporate
appropriate messaging, information and timing
to keep them engaged and excited

Slide is made to be customized

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Step 3: Training
We created training that is easy to adopt to ensure effective user adoption
• Lunch & Learns: Designed to engage users in
an informal fun setting while preparing them for
upcoming changes

• Fulfiller Training: In person training

specifically for the Fulfillers, focuses on how
they will use the ServiceNow applications to do
their jobs. Training materials will also be
available in their “favorites” bar post go-live.

• End User Training: Along with short 15 min

Webinars we will also have a 2 min training
video sent via email 2 days prior to launch and
posted on the user portal. Slide is made to be customized

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Step 4: Go-Live & Post Go-Live
Go-live is an event to remember! We made this event all about inclusion & celebration. The most important
promotional activities during go-live week are:

• Go-Live Party: We have a go live party with the

entire company invited.  We will give awards to
highlight those that went above and beyond to
provide value. Go-live celebration is also a great
way to drive awareness to departments outside of
the service. Don’t forget the cake! 
• All Hands: Our executive sponsor holds an All
Hands to communicate the value and outcomes.

Slide is made to be customized

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Step 4: Go-Live & Post Go-Live
• Ongoing Training and Lunch and Learns: Post
go live we will continue to do lunch sessions,
webinars, and Q&A booths to continue to drive
adoption and retention of users.
• Measuring Success: We will send survey’s after
go-live to measure the success of the new
capabilities. We will then compare from previous
CSAT scores.
• Success Stories: We will create success stories
partnering with the Service Owners and using the
data from the surveys.
• Post Go-live Marketing: We will utilize the same
materials and theme and success measurements to
continually market our program through
newsletters & success stories Slide is made to be customized

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RACI

Responsible Accountable Consulted Informed

• Persons responsible • Person who is • Subject Matter • People who are

for completing the ultimately Experts who can be required to be
task accountable for consulted regarding informed of status
success or failure of tasks of the task
the task

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 Slide is made to be customized
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Thank you
Contact information goes here