Group 2

Gaurav Bhatia- 07 | Neeraj Kabra- 26 | Kartik Kaushik- 29 | Darsheel Khagram- 30 | Shantanu Khedekar-33
Suraj Khemani- 34 |Rohit Maheshwari - 40 | Harsh Parekh- 49| Cherag Tantra- 69
 Mission
To tap the consumers who are willing to experiment and choose
‘TASTE’ over TESTOSTRERONE

Vision
To bring a revolution in the craft beer category by being FUN,
UNORTHODOX & QUIRKY
Values
Meritocracy Passion to
build

High Consumer
Performance Experience

Ownership Transparency

Freedom Agility Irrelevance

 Journey so far..
2014 1st Round of seed capital
March – Starts Production in USA
April - New Yorkers Preview
April – No.1 premium Beer brand
June - Sales exceed 20k in Delhi
cases/month
1st Round of seed capital Bira Blonde,
May – Belgium’s Bira White launched
Sofina Capital
August - Severe Supply Shortage 2015
invests $50M
Sequoia Capital Invests $6m
October - 1st brewery at Indore, June – Launched in Singapore &
India Nepal

New Yorkers Preview, Sales exceed 20k cases/month

2016 1st brewery at Indore, India

Sequoia Capital invests again

2017 Bira Strong , Light & IPA launched
2015 2017 2019
2nd brewery at Nagpur, India. Sales 300k cases/month

US Production & launches in Singapore & Nepal

2014 2016 2018 No.1 premium Beer brand in Delhi
2018
Belgium’s Sofina Capital invests $50M

Bira Boom Strong, Classic & Malabar Stout launched

2019 Sixth Sense Ventures invests $4.3M
 Bira 91 A refreshingly modern beer brand, imagined in India
Bira 91 aspires to bring flavorful beers to the new world

As one of the fastest growing beers in the world

Bira 91 has built a strong portfolio of essential beers
Drive the global shift in beer towards more colour and flavor

Established in the summer of 2015 in New Delhi

Business Information

Bira 91 has become the rage amongst urban millennials

Delicious beers, bold identity and a strong draft network

Within 3yrs, Bira 91 is now in the top 25 craft beer brands

Fastest growing beer brand in the world (growing 5x in 2017)

Operates two breweries in India and 9 offices incl NY

Bira 91 is backed by Sequoia Capital and Sofina Capital

Crafted with the creative urban drinker in mind

The brand aims to disrupt the global beer world with 21st century
technology and its playful monkey mascot
 Products
ALCOHOL BITTERNE SIZE
BRAND TYPE
(BY VOL.) SS VARIANTS
Bira White
All day Craft Beer 4.7% LOW Pint 330ml, Can 500ml
(Signature Brand)

Extra Hoppy Pint 330ml, Can 500ml,

Bira Blonde Summer 4.5% Medium
Summer Lager Bottle 650ml

High Intensity Pint 330ml, Can 500ml,

Bira Strong 7% LOW
Wheat Beer Bottle 650ml

Low calorie
Bira Light 4% LOW Pint 330ml, Can 500ml
Lunch time Lager

Bira IPA with Pomelo Zesty. Tropical. Fresh. 4.5% Medium Pint 330ml, Can 500ml

Rich & Malty Pint 330ml, Can 500ml,

Boom Super Strong 6-8% LOW
Munich Lager Bottle 650ml

Pint 330ml, Can 500ml,

Boom Classic Crisp & Mild 4-5% LOW
Bottle 650ml

Brewed with Indian coffee

Stout Malabar 4.5% LOW Pint 330ml, Can 500ml
beans
 BUSINESS FINANCIALS
Fig ure s in INR La c s
Pa rtic ula rs 2018 2017 2016 2015 2014

2014
EQ UITY AND LIABILITIES 2 9,603.63 9 ,611.56 3 ,123.21 0 .83 1 .17
ASSETS 2 9,603.63 9 ,611.56 3 ,123.21 0 .83 1 .17
REVENUE 1 6,024.69 3 ,201.25 4 14.56 - -
- EXPENSES 2 4,100.90 8 ,689.74 1 ,647.26 0 .34 -
REVENUE LESS EXPENSES (8,076.21) (5,488.49) (1,232.70) (0.34) -
2018 PRIO R PERIO D & EXC EPTIO NAL ITEMS 5 ,938.87 - - - -
PRO FIT BEFO RE TAX (2,137.34) (5,488.49) (1,232.70) (0.34) -
TAX EXPENSE - - - - -
NETPROFIT/ LOSS ( 2,137.34) ( 5,488.49) ( 1,232.70) ( 0.34) -
G RO SS MARG IN 64.48% 25.39% 22.25% N.A. N.A.
NETMARGIN -13.34% -171.45% -297.36% N.A. N.A.
Da ys Re c e iva b le s O utsta nd ing 163 191 257 N.A. N.A.
Da ys o f Inve nto ry 269 303 257 N.A. N.A.
Ca p ita l Struc ture
Eq uity Sha re C a p ita l 1,194.00
Pre fe re nc e Sha re C a p ita l 1,829.00
De b e nture s 5,000.00
EXISTING CHARGES ON ASSETS
IDFC BANK LTD 4,500.00
YES BANK LTD 7,500.00
KO TAK MAHINDRA BANK LTD 2,000.00
 PESTEL ANALYSIS
POLITICAL ECONOMIC
 Beer sales in India are
 Taxation regulations
expected to see an annual
growth of 7.5% over the
 Government policies
next five years
 Compliance with both
 Despite regulatory hurdles,
federal and state
as rising disposable
government to produce,
incomes in the hands of
distribute & advertise
middle class will lead to
products
higher spending, says a
report
SOCIAL
 Celebrated but condoned
publicly and advertised
subliminally
 Opposed by the moral and
health-conscious segment
 Easy to abuse compared to
other forms of alcoholic
beverages
 Offer a light (low-alcohol) as
a healthier alternative
 Aim at converting wine
drinkers by offering more
flavours and lower calorie
drinks
TECHNOLOGICAL ENVIRONMENTAL LEGAL
 Packaging  Carbon Emission  Craft beer life is 6 months,
which is issued by FSSAI
 Bottling  Recycling Circular in 2018
 Influence of the Internet  Water Consumption  Craft beer license is more
and eCommerce stringent then tin beer,
 Influence and Effectiveness apart from normal rules
 Introduction of global of Environmental Agencies several other license needs
medias to be acquired
 GST is not levied on Beer,
but still prices are rising
due to rise in VAT from
12% - 15% to 18% in GST
on raw materials for
manufacturing and
transporting it
THANK YOU