HCL’S STRATEGIC DIRECTION

Krishnan Chatterjee – Head, Digital Task Force

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 VALUES TO VELOCITY: CREATING UNPARALLELED
CUSTOMER DELIGHT

FY14
21st Century Tech 1300 (CSAT-58.6)
Enterprise 1200
TRUST,
1100
TRANSPARENCY,
1 BN USD NET INCOME 1000 FLEXIBILITY
FY13

EBIT ( $MN)
900 (CSAT-57.3)
800
5 BN USD REVENUE FY12
700 (CSAT-48.6)
600
FY10
15 BN USD MARKET CAP 500 (CSAT-46.8) FY11
400 (CSAT-41)
FY09
300 FY08
(CSAT-38.3)
(CSAT-26)
200
100 VALUE CENTRICITY
0
0 1 2 3 4 5 6
REVENUE ($ BN)
FY14

HCL Tops Forrester North America Apps Wave CSAT Two Years in a row

EMPLOYEES FIRST

Source : Forrester North America Application wave 2014

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 CULTURAL TRANSFORMATION – IDEAPRENEURSHIP

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4 Copyright © 2015 HCL Technologies Limited | www.hcltech.com
 SANJEEV PUROHIT

Customer was looking to automate the entire

tedious process of manual testing of mobile devices

Sanjeev created a robotic arm to test the

applications on the mobile devices, eliminating the
manual intervention

No idea is big or small,

every idea matters! It’s
important to motivate the team
The solution helped the customer save $ 2.5 M
to create ideas and manage SANJEEV and made the team win a special award in customer
them well. It’s the culture of PUROHIT forum for this idea.
ideapreneurship that helped us
take our relationship with
Microsoft beyond
any contracts

Sanjeev is a Group Project Manager, working with Microsoft ERS Team & has 11+
years of experience with HCL
Click here http://microsoft.hcltech.com/ideapreneurship

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 GEN 2.0 BEHAVIOR – FROM COST TO INNOVATION

Transition
Shifting
Demands

Gen 1 Gen 2 Gen 2 Business as

a Service

Revenue Impact
Cost Impact Lean
Principles

Model
Resource Based Managed
XaaS
T&M Services
Cost Focus

Unlock Capital
Cost Focus Labor Cost IT Cost Business Cost

RTB – CTB
Mix
Revenue 90 - 10 65 - 35 50 - 50
Focus

Revenue
Impact
Revenue Minimal Minimal Transformational
Focus

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 BUSINESS VALUE CHAINS MADE POSSIBLE THROUGH
TECH DISRUPTIONS

Gen 3
Value Chain

Center of
Gravity

FUNCTION CULTURE

CTO Asset Value Chain IIOT and CIOT

CIO Service Value Chain Next Generation Operating Model

CMO/ User Value Chain Digitalization

LOB

Disruption

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 THE ELEPHANT IN THE ROOM

PLATFORM
ENABLEMENT
CTO – Platform Led

SELLER BUYER
TECHNOLOGY
Agencies COMPANIES
Advertising KPO’s
SMAC
CDO - CMO – Marketing CIO –
Capabilities Technology
Led

TRANSFORMATION
CEO –
Enterprise Wide

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 CAUSED BY A STREAM OF INFLECTION POINTS

CONSUME PROMOTE SELL SERVICE

Digitally Augmented Zero Moment E- commerce Multi Channel

Products

FRONT
OFFICE
ENTERPRISE

WORKFORCE OPERATIONS
PROCESS PRODUCTIVITY
ECOSYSTEM
MIDDLE COLLABORA
OFFICE TION
Disruptive approach to Social Workforce Digital Operating Model
Transaction cost Disruption Digital
Ecosystem
BACK Collaboration
OFFICE

INTEGRATION CONTENT DATA

Cloud Computing

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 DIGITALIZATION: THE USER VALUE CHAIN CHOICE

Through which a business led technology value chain

DIGITALIZATION
transforms user experience effectiveness into agility,
growth & profitability

ENTERPRISE DIGITAL ENTERPRISE

Process Centric Business Model User Centric Business Model

Product/Service as a P&L Customer Life time Value as a P&L

Product or Service Mindset Product + Service Mindset

Value at a point of time Value over a period

*USER: In the frame of reference of Digital user is customer, employee, management and other stakeholders

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 SPRINT VS MARATHON

USER CENTRIC VALUE CHAIN

DESIGN ELEMENT MVP

■ Only tech company to provide a Unique Innovative Day -1 ■ HCL AXON leads with Global Consulting and
approach for User Centric Design to help customers Day - 0 Implementation
accelerate digital transformation

■ HCL ERS remains largest Indian ESP, and notches up to HCL a Strong performer across both B2B
become 5th largest Global ESP in terms of revenues and B2C Commerce Service provider

HCL Technologies helps customers HCL is a leader among software

accelerate digital transformation by offering development vendors
cXstudio - Why Agile Matters for CX
Day + 1 HCL rates as a leader in Mobile Application
HCL offers a wide range of R&D/ Product
engineering services across multiple Development and Testing
industry segments

HCL should be considered whenever DIGITAL

embedded software design outsourcing is
RUN
required

■ 50% of HCL’s Revenues are pure play Industrial standard

Operations
■ HCL next generation operations disrupt more than 50% of
the IT spend of Organizations

HCL rated as a leader and rated No 2 overall in

the Forrester Infrastructure Outsourcing wave

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 HCL CAN INTEGRATE ACROSS AND DELIVER IN A
MODULARIZED FASHION

CUSTOMER FOCUSSED
DIGITAL EXPERIENCE

1. CONSUME
 New Digital product / Service
 Digitally-augmented Product / Service
 (Digital wrappers, Transitioning Physical
OPERATIONAL & ENTERPRISE FOCUS
to Digital)

5. PROCESS 6. WORKFORCE 7. ECOSYSTEM

2. PROMOTE DIGITALISATION PRODUCTIVITY COLLABORATION
 Digital Marketing and promotion  Digitalizing processes  Active knowledge  Active collaboration
 Digital Advertising  Adaptability to external sharing with partners / suppliers
 Monitor reputation/ Loyalty
changes  Use of internal social eBidding, eSourcing
 Build customer communities
networks, etc.
Crowdsourcing
 Working anywhere,
3. SELL
 e-Commerce anytime
 m-Commerce  Automation and
 Social-commerce Self Healing

4. SERVICE
 Transaction Cost Avoidance
 Intelligent Service Support

8. USER EXPERIENCE EFFECTIVENESS (User Experience + Analytics) 9. GOVERNANCE, REGULATORY & COMPLIANCE
 UX Design  Mobility  Consumer Analytics  Research  Regulatory & Compliance
PLATFORM FOUNDATION SERVICES
OPERATIONS
CONTENT OPERATIONS COMMUNITY OPERATIONS DATA OPERATIONS TECHNOLOGY OPERATIONS
Tools/ IP’s/ Impress, Platform Acceleration Suite, App Test Factory, Intelligent Sustenance Engineering, Universal content migrator
Accelerators Intelligent Tech Support, Product Intelligence, Socialytics, SocialReach, News4U, CoSocial, SocialWeb, ProcessWatch, IDEA framework,
Frameworks Mobile Enablement, eCommerce Health assessment Tool, Package Applications/platform Assessment Framework

11. INTEGRATION & API 12. CONTENT 13. Data

 API-fication for service  Content Platforms  Data Preparation  Data integration
FOUNDATION  Big data
consumption by business  Multichannel content rendition  Data Management
SERVICES  Enterprise system integration  Data Lakes
 Multichannel content delivery and support

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 USER EXP. EFFECTIVENESS DELIVERED IN A SECURE &
COMPLIANT FASHION

BUSINESS REAL ESTATE

CONSUME PROMOTE SELL SERVICE PROCESS WORKFORCE ECOSYSTEM

User Experience Effectiveness Security andand

Security Compliance
Compliance
Operating
Platform
Digital

Content Community Data Technology

Operations Operations Operations Operations
Technology
Real Estate
Elastic

Integration Content Data

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 HOW HCL DELIVERED THE EXPERIENCE ACROSS
THE VALUE CHAIN

BUSINESS REAL ESTATE

CONSUME PROMOTE SELL SERVICE PROCESS WORKFORCE ECOSYSTEM

Use ecosystem
Loan is Phygital Flexible and
for Better risk
Incidental, Customer Open platform to
Digital Lending Smart Lending prediction & to
3rd Party Service and result in a time
Platform Platform integrate into
Products and Service disruption from 4
affiliates
Services Management hours to 3 secs.
&partnerships

3000 customers applied 511 new

First 1.22 Mn PLN of
Vs customers
30 days Loan Sanctioned
50 budgeted 18.5k Hits

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 DIGITAL CANNOT EXIST WITHIN THE CONTOURS
OF THE CONTRACT

ENTERPRISES LEVERAGING DIGITAL ADJACENCIES

Large Traditional Postal company transformed itself into an

1 E-commerce Logistics Provider be leveraging the User Value Chain

A Payday loan lending company transformed itself into a

2 Smart Lifestyle payment platform with third party products and services
enabled through a mobile and a website

For a large manufacturer and distributor, retail visibility was brought back into the Supply
3 chain through Mobility, disrupting Transaction time by a third.

Turned a traditional cold supply chain logistics provider to an Incentivized

4 Ecosystem of Upstream and Downstream value chains

rapidly crashing costs

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 20 CXOS VALIDATE HCL TAKING RELATIONSHIPS
BEYOND THE CONTRACTS
THESE 20 CXOS CONTRIBUTE TO 20% OF HCLTECH REVENUE

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$6.8 BILLION | 105,000 EMPLOYEES | 31 COUNTRIES