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DEPARTMENT-Management
M.B.A
International Marketing-BAD 748
Faculty Name : Dr. Navit Singh
(Associate Professor)
1
Course
Outcome
Students will be able to Identify and analyze opportunities within international marketing Remember
CO1
environments
Students will be able to Identify, analyze, and evaluate information, and evidence related to Understand
CO2
international business opportunities and threats relevant in the current world.
Students will be able to Develop proper product and pricing decisions in a particular target market
CO3 Understand
2
and Identify and analyze the various trade barriers in International marketing
GLOBAL TRENDS IN INTERNATIONAL MARKETING
REFERENCE BOOK:-
1. Varshney R.L, Bhattacharya B - International Marketing Management
(Sultan Chand & Sons, 9th Ed.)
2. Jain S. – International Marketing (Thomson)
Assessment Pattern
Max. 10 10 6 4 4 4 2 40
Marks
21
THANK YOU
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