Starbucks

Lyuda Rastorgyueva
21F
 Plan

1. An introduction about
Starbucks
2. The philosophy of the brand
3. Future challenges for
Starbucks
 Founded in 1971 in the city of Seattle, USA, the brand
has changed the way the world drinks coffee outside
home and work. Starbucks has been responsible for
creating the concept of a third place between home and
work where people can relax, enjoy a cup of coffee and
experience the inviting ambience. It is often said that
Starbucks taught America how to drink coffee and is now
continuously teaching the world.
The company has more than 30,000 stores in 80 countries
worldwide as of June 2019, and is expected to maintain a strong
growth momentum.
Since its founding days in the early 1990s, Starbucks has strived to
build its brand identity by offering customers a relaxing and
enjoyable experience.
 “To inspire and nurture the human spirit – one
person, one cup and one neighborhood at a time”
Future challenges for the brand
•Increased competition
•Constant need for innovation
•Need for diversification
•Consistency in the brand experience
•Pricing and targeting
The company, without doubt, is a successful global
marketer with significant experience in entering and
establishing themselves in new markets. Innovation
and operational efficiency would be the bedrock for
Starbucks to continue to gain success internationally
and also in existing markets.
Thanks for attention