Strategies Played By

Rangers

Presented by
Team Rangers
 Our Vision
To become the top selling Brand in the
market by offering the needs of the
Customer
Rangers
Our Mission

Increase
Top Stock
Cater to all Profit by
Price Index
segments of optimizing
before the
the market our
final Round
operations
 Round 1 Round 2
Products Market share Target Products Market share Target
segment segment

Rock 9.6% Savers Rock 8.1% Savers

Roll 4.2% Profs & High
Roll 5.5% Profs & high Earners
Earners
Roex 0.8% Explorers

Round 3 Round 4
Our Products

Products Market share Target segment Products Market share Target

Rock 4.5% Savers segment
Roll 7.5% Prof & High Rock 4.7% Savers
Earners Roll 7.5% Profs & High
Roex 0.4% Shoppers Earners

Round 5
Products Market share Target
segment
Rock 5.8% Savers
Roll 3.6% High Earners
 Round 2 Round 3
Base Project Outcome Aim Status Base Project Outcome Aim Statu
s
PoShoppe - Shoppers IP PoRock Rock Cost Red C

PoRock Poex Explorers C PoRoll Roll Cost Red C

PoShoppe - Shoppers IP
Research & Development

Round 4 Round 5
Base Project Outcome Aim Status Base Project Outcome Aim Status

PoShop4 - Shoppers C PEVOD1AD - Early C

Adopters
PEVOD1AD - Early IP
Adopters
 995
Round 1 Round 2
• Positioned Rock as an • Introduced Roex targeting
economical brand and Roll explorers
as a premium brand • Rock and Roll played the
• No particular strategy same role
• Observation of other’s • Started R&D project for
moves targeting shoppers
Result: Last in the table in SPI Results :SPI plunged further
and market share and still in the last position
Our progress
845
Round 5
• Due to lack of budget the
advertising budget of Rock
and Roll was reduced
• R&D of Vodite targeting
early adapters was
completed
Result:SPI plunged which was
expected one as we have long
term strategies
934 947
Round 3
• Planned to empty Roex
inventory so reduced the
advertising budget and
invested
• ROLL retained its position
• Used Rock to capture
market share by price war
Result : SPI increases by small
amount but position is still last
Round 4 1012
• Got a loan of 10 million to
for R&D process
• Started Vodite R&D
• Completed Shoppe Sonite
product
• Rock targeted savers and
Roll the Professionals
Result: SPI increased due to
good advertising spend
 Star Question mark
Market Growth

Ro
Roll ex

Roll

Cash cow Dog

Relative Market share

 • Launch PEVODADP(Vodite) targeting Early Adopters in Round 6 and gain more Money
Future Actions

• Launch Shoppe targeting shoppers in Sonite market in Round 7(More Advertising spend)

• Generalized play : “A Robert Clive Approach” of war gaming to counter competition

Thank You and Enjoy our Products…….