Situation

Analysis
01 Forces Driving Industry Competition
1.1 Threat of new entrants. There is nothing on the market like Protect Light, a light ball that aims to protect elderly with basic healthcare check-in. But, there are
similar products to Protect Light, for example, Light Ball for kids, Light Ball for decoration, ordinary lamp, and portable basic-health measuring equipment. These
companies can expand their product line, and become Protect Light competitors with all the experiences that they have in the lamp market or portable basic-health
measuring equipment market which can be used as a sharp weapon. Other than that, they can be a strong new entrant by leveraging existing factories, distribution
channels, loyal customers. And, for certain companies, capital requirements would not be a significant obstacle.

In conclusion, Protect Light will have a high risk of threat of new entrants which could be lamp companies or portable basic-health measuring equipment
companies.

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1.2 Rivalry among existing firms. There is Protect light won’t face much direct competition because at this moment there is not a comparable item on the market.
The Protect Light gives you a unique product that provides its users with many benefits. It provides light in the dark, basic health care check-ins, and vital sign
notifications. There is nothing on the market that combines various features into one product that is geared towards the medically needy population. The Protect
Light also has various add-ons through the app to fit your specific needs such as, blood glucose monitoring, emergency call, medications reminder, and fall alerts.

There are some very innovative products on the market or close to being introduced to the market that cater to our target customers. One of those products close to
being introduced to the market is called ElliQ founded by Intuition Robotics. Their mission was to create an intuitive product that uses a proactive cognitive AI
giving the product many unique features. It provides interactive conversations, health reminders, music streaming, curated videos, cognitive games, calendar
appointments, interesting facts, wellness, and capabilities to keep the owner connected with family as well as friends. They have partnered with companies like
Comfort Keepers who is a large U.S. based company focused for home car products. It is currently listed at a pre-order price of $1500.00.

Another product that could indirectly impact the sales of Protect Light is VitalTechs, VitalBand. The VitalBand provides their customers with key features that track
key vital signs such as heart rate, oxygen saturation, respiratory rate, sleep quality, and physical activity. This VitalBand may provide a lot of features similar to the
likes of a Fitbit but it goes a step further with its fall detection and its ability to provide an emergency call-out feature. Through their app family members are able to
view their family members current vitals, fall history, view nutritional information, and their historical readings. This VitalBand provides 24/7 safety and emergency
fall detection that can call emergency personnel or chosen family members. It was created because elderly people were choosing to not wear their pendants that
detect falls because they were embarrassed, so Vitaltech created a product that was appealing and provided safety features to their customers. This product has a
monthly subscription that ranges from $25-$50 a month.

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1.3 Threat of substitute products. There are products on the market that offer vital sign monitoring that offer easy, transportable light but there are no products that
offer all in one product such as this. With any innovative product launch a comparable product usually enters the market quickly after the initial launch so it will be
imperative for our company to maintain a product image that keeps our consumers engaged with our brand. Innovation means you're willing to be everchanging
because as soon as you stop evolving your buyer moves onto the next big thing so if we do not keep evolving we turn into our own threat.

1.4 Bargaining power of buyers. The buyer pool for the Protect
Light will likely be limited to the elderly or those with serious health
conditions. However, no other similar product currently exists on the
market minimizing the buyer’s ability to substitute for another
product.

1.5 Bargaining power of suppliers. Protect light will be the only

product on the market that combines the features of a night light and
health monitoring. There are substitute products that provide some but
not all these features, such as the Fitbit, Apple Watch, and several orb
shaped night light products. The ability to expand the features on the
Protect Light and subscription service possibilities gives the company
additional revenue streams aside from just the initial sale of the
product.แ

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 02 SWOT Analysis
• Multi-use charging station
• Multi-functioning capabilities
• User friendly with verbal cues
• Additional App add ons
• Connectability with health
applications
• Provides an easy way to monitor
loved ones health
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• App is required for
additional features
• Has to be touching in order
to read vitals
• Premium price point
• Fragility of the product
• Does not provide 2-way
communication
• Growing need for all-in-one • Competitors
products
• Changes in technology
• Growing population of medically
• Changes in technology
needy adults
preferences
• People living longer
• Supplier price fluctuations
• Potential for further
customization
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