Group Members : Waqas
Rashid
Marina
Uzma Ehsan
Fiza Akhter
Humna Submitted To :- Sir
IDEA :-
An “All Weather Fuel less Generator” which works to
change kinetic energy into electrical energy
FULGEN
FUEL LESS GENERATOR
Vision :-
“Our Vision is to become the best Fuel less Generator
Provider at Consumer and co operate Sector”
Mission :-
“Our Mission is to make our product demanding in
various consumers and cooperate sectors by introducing
new and latest technologies as to ensure the stable
growth of our business , that will ensure that the
company’s philosophy and core competencies are aligned
with our vision and eventually , our firm projecting a
positive image not only for our employees and stake
holders but for the industry”
Long Term Objectives :-
To Develop the Loyal Customers.
To Create a positive Image and Good will of business.
Encourage the investors to invest in our project.
To expand business, by introducing the new related products with advancement.
Short Term
Objectives :-
To cover the short term Expenses.
To manage the labour.
To set the effective Marketing strategy
Target Market :-
We have decided to select various fields for the Starting
of our new business.
The Market we capture are as follows.
Construction Sites
Hospitals
Factories
Villages
Networks Sites
Media Sites
Competition :-
“There is no Core competitor available”
InDirect Competitors are those who are Solar System
provider, and the companies who produce electricity by
water Turbines”
SWOT ANALYSIS
Strength :-
Big Target Market
Monopoly in the Market
New in Technology
Unique Product
One time Investment
Weaknesses :-
Weak Management
Weak Supply Chain
High debt Burden
Opportunities :-
International Expansion
New Markets
Emerging Markets
New Technology
New Services
Innovation
Acquisition Synergies
Threats :-
Substitute product
Volatile Revenue
Volatile Currency
Product :- Price :- Place :- Promotion :-
Variety of Fuel Our prices are We don’t hire any Initially we Sale
less Generators very Low, we distributor our 50 units on
available don’t channel on initial discount
We don’t compromise on stage . We advertise in
compromise on our quality We started our different news
quality of our business initially papers
products in karachi but in especially in
We designed all future we will business news
the equipment's spread it on papers
in one Stand different cities of We advertise on
We choose Pakistan and at social media
FULGEN as a last we tried to We advertise
Brand name spread it world through third
We give two wide. party like
free services Alibaba
including Oil
change and
filter change for
one year
Difference Between an Ordinary
Generator and FULGEN :-
A 2.5 KVA Generator is of 44,000 Rs if the generator runs
daily 3 Hours so it consume 5 liter of patrol which cost
approx 480 Rs daily which means 14400 monthly and 172800
Rs Yearly
which means 44000 + 172800 = 216800
A FULGEN cost of Production is only 90,000 Rs and we set
the price of the 2.5 KVA FULGEN Generator is at 190,000 Rs
as it is one time investment so we think the customer go for
it.
0.5 KVA Motor
for 7,000 Rs
High Power
Battery for
25,000 Rs
FULGEN for 44,000 Rs
Invertor for 12,000 Rs
Pulley for
Dimmer for 500 Rs 1,000 Rs
Budget :-
We need an Investor , who is ready to invest a amount of 50 Lacs
initially and is willing to Share
a 20% in profit on Quarter basis
Started making 40 FULGEN * 90,000 = 36,00,000 and the
Remaining amount of 10,00,000 is
for advertising and 4,00,000 is for labor salaries
Our Aim is to Sale 40 FULGEN * 1,90,000 = 76,00,000
Once we achieve our Quarter target of 40 FULGEN we share the
profit of 20% as per commitment
which is 800,000 with the investor and the remaining amount of
32,00,000 is our profit
Mean while we start producing another batch of FULGEN
Success :-
“Our Success is when our customer satisfied with the
product”
