+HAIRS (The magic serum)

LAKSMY CHÁVEZ
JULIAN CARDONA
 What is +HAIRS (The magic serum)?

 It is a natural product or hair tonic made from aloe with castor oil,
keratin hormones, argan and coconut oil for hair growth, beard,
eyelashes, eyebrows, etc. This combination generates the
stimulation of the hair follicle and generates growth and more
volume in the desired area, providing also softness and hydration.
 It is a product free of parabens, chemicals and free of animal
cruelty, 100% Colombian.
Packaging
Bottle + Brush
Labelled
 Selected country
(Germany)

 Population: 83,02 millions (2019)

 Capital: Berlin
 PIB per capital : 50,842 USD
 Currency: Euro
 Organization : Federal Republic
Matrix, Results
 Why Germany?

 Germany has stood out as one of Colombia's main trading partners

in terms of imports.
 The trend of consumers towards sustainability and the ecological
world, natural cosmetics is increasing, leaving behind other types
of products. 
 Germany is first one of the richest and most populated countries in
Europe and a great consumer of beauty and personal care products,
natural or based on natural products a large growing market and
more than 80 million people.
 The graph shows us how Germany is the fifth country that consumes more beauty products
around 182 euros per person each month, in cosmetics, hygiene and personal care and as the
market for natural products without chemicals and without mistreated animal despite being
mature has taken the world and recognized brands have had to reinvent themselves to take paths
like this and improve their sales and as this market grows and grows.
 Competitiveness
330590
30.00%

25.00%

20.00%

15.00%

10.00%

5.00%

0.00%
2017 2018 2019 2020
 Distribution plan
 Forty (40%) of natural cosmetic products in Germany are distributed through
pharmacies, drugstores or department stores, 15% through specialty stores and
supermarkets and 10% in herbalist stores.
 The distribution proposal will be intensive and we want to reach an agreement with
pharmacies and supermarkets chain or retail stores for the sale of the product in
Germany, as the product is not yet known, we want to enter a side where the
Germans make their purchases and already have the confidence to acquire their
products and in this case this will be the serum.
 Germany:
 Distributor: Edeka Distributors
 Wholesaler:  Karstadt and Kaufhof.
Competition
 We can see that our product apart from being inclusive because it serves as for
men and women and being based on natural ingredients is much cheaper than the
products offered by the German market and does not contain products such as
minoxidil or rendesyl and is not invasive as the pills or consumer products.
International Marketing

 How things have changed, in the use of social networks. Before they were those
channels where to watch, where to get away or talk with friends. Now, these
ways of 'relaxation' have become a key tool for sales strategies. 
 It is true that Instagram, Facebook, Youtube or Tik Tok are social networks
where the user wants to have fun, escape and relax.
 To achieve visibility we draw a strategy through influencers, with this plan, we
will execute different actions in the different channels of Instagram, Facebook
and Tik Tok.
 To ensure that the launch of the product meets the objectives we have set, we
plan a strategy through real testimonials to ensure customer loyalty.
 Market segmentation
 Age: too many people can buy our product, men
 Country: Germany
that want beard or mustache or hair in places that
 City: Hamburg- Berlin they don’t have also bald, women or men that
 Language: English. want a long hair or long lashes or bushy browns
and the age really don’t matter but probably
 Area: we want focus in the cities, more in Hamburg people between 18-50 years .
where the product will arrive and Berlin cities with
many people also with people that worrying how  Gender: Women, Men, any.
they look and their appearance.
 Income: our product is cheap so people with
high, middle and probably low-income can will
have or buy.