RINGUET Matthias

3B

2017 Marketing and business

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 Evolution of the company

800,000 Venum Turnover VENUM IN THE WORLD

700,000 759,475
727,143
600,000 643,285
588,819
500,000 Importation
30%
474,332
400,000
300,000
Exportation
200,000 70%

100,000
0
2004 2005 2006 2007 2008
Importation Exportation

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The competitors

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 PESTEL ANALYSIS

Political • Health messages / Food advertising

Social • Health and health practices are one of the main concern

Technological • New techniques and better quality

Environmental • Re-use

Legislativ • Growth of free-time of employees

Economic • Power purchase

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 SWOT
STRENGTHS Weaknessses
 One of the first Brand

 Brand reputation  Focus on big events

 Diversified Products  Expensives products

 Strong competency in acquisitions

 Integration of products

Opportunities Threats
 Expand in new country and other sports
 The competitors
 Increasing demand of equipement
 Reglementations in France
 A law about the MMA in France

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Must-have brand

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Innovating product
and service

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Training camp France

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 Sources
https://euro.venum.com/

Wikipédia.com
http://www.societe.com/societe/le-venum-439577404.html

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Thank you for your attention

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