NIKE

COMPANY
PROFILE
“NIKE, Inc. fosters a culture of invention. We
create products, services and experiences for
today’s athlete while solving problems for the
next generation.”
 MISSION

“BRING INSPIRATION AND

INNOVATION TO EVERY
ATHLETE* IN THE WORLD”
IF YOU HAVE A BODY, YOU ARE AN ATHLETE.
*
 LEADERSHIP STYLE
Nike’s top management’s leadership style can be
characterized by the team management
approach.
This style of leadership leads to relationships of
trust and respect
 Nike has created a corporate culture rich with
employee loyalty and team spirit. The Inside Culture Of
Nike.

RED ‘SWOOSHES’
CAMPUS
PLAYERS
COACHES
NIKE ASKS ITS PLAYERS TO WORK BY TWO PRINCIPALS
ABOVE ALL OTHERS.

HONESTY FIRST, AND

COMPETITION SECOND.
COMPETE WITH YOURSELF NOT YOUR COLLEAGUES.
 THE STRONG CULTURE OF NIKE
CREATES A STRONG SENSE OF
PURPOSE AND MOTIVATION AMONG
THE EMPLOYEES WHICH IS
RESPONSIBLE FOR ITS EXCELLENCE
AND PROGRESS