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There is a positive and significant relationship between satisfaction and re-patronage intention .

Food quality, service quality and fair price influence customer satisfaction. In this research
many other variables such as ambiance that may influence re-patronage intention were
excluded. (Abdullah, et al, 2018). Food quality, price and value, service quality, and atmosphere
are the roots of restaurant customers’ revisit intention. This study is based on the evidence
from online reviews. (Yan, Wang and Chau, 2015).

Customer satisfaction does not explain repurchase behavior because they have complicated
relationship. This research did not include studies that partially reported needed statistics, or
statistics that cannot be converted to correlation coefficients. (Curtis, et al,2011)
Customer satisfaction is most important factor or issue and it is consider as a more valid and
reliable feedback from the customers about your business and for the goodness of any business
customer satisfaction play a vital role in the market field. There is positive and significance
relationship between price, service and the environment and the customers satisfaction. This
research pointed out the things which needed to be focused by restaurants to mainly satisfy
the needs of customers, that is, what they need and want. If we only focusing on services and
not for the quality so it will not be an effective strategy. Because, in eating, people are more
conscious about quality instead of services but yes, good services provided to customers create
a personal relation which impact the revisiting of customer again and again but make sure that
quality of the food should be maintained as per the customer taste (Sabir, et al 2014)
Food quality, service quality, restaurant environment, and perception of price fairness had a
positive impact on customer satisfaction, but the impact of restaurant location on customer
satisfaction was not confirmed .Also, food quality, service quality, and perception of price
fairness had a positive effect on customer trust. The customer will be satisfied if the actual
outcome meets the expectations ( Haghighi, et al 2012)

Food quality is the fundamental component to satisfy restaurant customers. Overall food
quality significantly affects customer satisfaction and behavioral intentions and the relationship
between food quality and customer behavioral intentions is mediated by satisfaction. The
findings of this research may not be generalized. Data were collected from customers at
five mid- to upperscale restaurants from two states. Also, the study samples were drawn mainly
from a limited group of customers who were White and age 20 to 49 years with higher income
and education. If the survey is expanded to other states, the profile of customers may
be likely to be different. (Namkung and Jang, 2017) Food quality is the most important factor
affecting customer satisfaction and trust in Boof Chain Restaurants. This study is limited to the
specific chain of restaurants.( Haghighi,et al 2012).Food quality and restaurant re-patronage
intention have indirect relation. Therefore, restauranteurs need to improve their food quality to
ensure their customer satisfied and intent re-patronage the restaurant again and again.
(Abdullah, et al, 2018).

The ambiance or the atmosphere of the restaurant may not be directly linked with the behavior
of the consumers; however, different factors like music, scent, design and crowd are linked
emotionally with the minds of the consumers. This led to a conclusion that only a small amount
and focus is required by the ambiance category and it can achieve a significant impact with
small investments like scents and music. The variables used in this study are limited. [CITATION
Ain16 \l 1033 ].

The indirect relationship between service quality and re-patronage intention is mediated by
satisfaction. (Abdullah, et al, 2018) ). Restaurant’s success relies on fulfilling customers’ needs
and want better than you competitors. Service quality has also been found to be a significant
contributing factor in determining customer satisfaction and return intent in business setting.
The repurchase intentions are born with commitment or loyalty and it belongs to behavioral
element which is a positive attitude for the service provider. And customers do give priority to
such providers with whom they have psychological or emotional connections. This research is
purely quantitative with the use of structured questionnaire. The study concluded that there is
a direct relation between restaurant qualities attribute and revisit intention. So it is beneficial
for restaurants to implement the most effective elements in restaurant quality attribute to
enhance their sales. This study was based on only five restaurants and the study was focusing
on Malay upscale restaurant only, in which the result might not be generalized to other types of
ethnic upscale restaurants such as Chinese, Indian, and Western restaurants other than
concentrating in Malay upscale restaurant only. [CITATION Raj18 \l 1033 ]

A reasonable price will give trust to customers to shop. Haghighi et al. (2012).Restaurant


customers are willing to pay premium prices for experiences that provide social connections
and enjoyable memories that can be shared with others. This study used panel members of a
research company and the majority of respondents were Caucasian.(Jin ,et al,2019)

References

Yan, X., Wang, J., & Chau, M. (2015). Customer revisit intention to restaurants: Evidence from
online reviews. Inf Syst Front, 17(1), 645-657.
Abdullah, D., Hamir, N., Nor, N. M., Krishnaswamy, J., & Rostum, A. M. M. (2018).
Food Quality, Service Quality, Price Fairness and Restaurant Re-Patronage Intention: The Mediating Role
of Customer Satisfaction, International Journal of Academic Research in Business and Social Sciences ,
8(17), 211-226

Namkung,Y., and Jang,S., (2007) Does Food Quality Really Matter in Restaurants? Its Impact
On Customer Satisfaction and Behavioral Intentions, Journal of Hospitality & Tourism Research
2007 31(3), 387-410

Haghighi,M.,, Dorosti,A., Rahnama,A., and Hoseinpour,A., (2012)Evaluation of factors affecting


customer loyalty in the restaurant industry, African journal of business management · 6(14),
5039-5046

Curtis,T., Abratt,R., Dawna L. Rhoades,D.L., and Dion,P., (2011), Customer Loyalty,


Repurchase and Satisfaction: A Meta-Analytical Review, Journal of Consumer Satisfaction, Dissatisfaction
and Complaining Behavior, 24

Sabir, R. I., Ghafoor, O., Hafeez, I., Akhter, N., & Rehman, A. U. (2014). Factors Affecting
Customers Satisfaction in Restaurants. International Review of Management and Business
Research, 3(2), 869-876.

Ainous, R., Benhabib, A., Benhabib, A., Maliki, S. B., & Ayad, S. (2016). Impact Of The
Restaurant Atmosphere On Consumer Decision: Evidence From A Case Study Of
Algerian Consumers. International Journal of Scientific Management and Development,
4(5), 159-166.

Raji, M. N., & Zainal, A. (2018). The effect of customer perceived value on customer
satisfaction: A case study of Malay upscale restaurants. Themed issue on technological,
vocational and educational empowerment of Malaysia’s human resource, 12(3), 58-68.

Jin,N.,P., Merkebu,J., & Line,N.,D., (2019)


The examination of the relationship between experiential value and price fairness in
consumers’ dining experience, Journal of Foodservice Business Research, 22 (2), 150-166

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