Presentation on

Analyzing TVC
of

 
Submitted By Name ID
Mihadul Islam 17181101132
Team: Taskforce 141
Anisur Rahman 17181101133
Topic:
Selim Ibne 16173101098
Shahjahan
Haisum Naved 16173101063
 Advertising
 Television Commercial
 Story of the advertisement
 Execution of Strategy
 Main Context of the
What We will Learn
Advertisement
 Target Audience
 Model
 Criticism
 Recommendation
Advertisement

 It is a marketing tactic involving paying for space to
promote a product, service, or cause. The actual
promotional messages are called advertisements.

 The goal of advertising is to reach people most likely

to be willing to pay for a company's products or
services and entice them to buy.
About TVC

 TVC is the acronym for television commercial — a
form of advertising that promotes products, services,
ideas, individuals or organizations via the television
medium.
About the Company

 Grameenphone, widely abbreviated as GP, is the
leading telecommunications service provider in
Bangladesh, with more than 74 million subscribers
and 46.3% subscriber market share. It is a joint
venture between Telenor and Grameen Telecom
Corporation.
Products

Grameenphone

Value
Enterprise
Prepaid Postpaid Internet Added
Solution
Services

Bondhu Xplore Minipack Mobile office Welcome

Aapon Business Pay per use Tracking tune
Shohoj Solution Weekly pack Messaging Sports news
Ekota Ekota Monthly pack Web office Media
Village phone Internet Sim Daily pack Office Services
Connectivity Stock update
GP App

Story

Due to the recent pandemic, physical classes has been
postponed. Students cannot meet their peers nor
their faculties. Some are dropping studies while it’s
time for retirement for senor teachers. And a
traditional farewell for the beloved teachers is not
possible.
Grameenphone brings in their Internet plan of
affordable internet with unlimited reach to create a
facility for digital meets available to everyone.

Story

The advertisement represents today’s fast paced life
and the need of a quicker and more reliable mobile
operating assistance. My GP app allows customers
to take control of their purchases and the monitoring
of their purchase in a quick and easy application
through MY GP APP
Execution of Strategy

 Segmentation
 Targeting
 Positioning
 Product
 Pricing Strategy
 Placement
 Promotional Strategy
 Advertising Tool
Target Audience

 All class of consumers
 Deeply segmented to serve deeper class types
 Aims to reach everyone in the population
 Targets both rural, urban, remote and even isolated
areas
Advertising Model

 Print media
 Tele media
 Social Media
 Directories
 Mail
Criticism

 The most common criticism for grameenphone by its
consumers is that the ads are most of the time
misleading or not accurate.
 There exist hidden charges that are not mentioned or
hardly visible in the advertisement
 Data usage of Grameenphone uses more credit than
other operators
Recommendation

 Grameenphone is a well renowned brand for
telecommunications in Bangladesh. Although it has
a firm hold on the higher level or class of people,
there is a probability of them losing the lower middle
or lower class consumers.
 The ads should be accurate and not misleading
revealing required information to the customers and
should avoid hidden and excessive charges.