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  • What Is Marketing Orientation?

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    Tushar Sharma
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    A marketing orientation focuses on identifying customer needs and wants in order to design and sell goods and services that satisfy those needs, which leads to increased profits. Key aspects include understanding customer needs through research, designing products and services to meet those needs, and ensuring continuous improvement based on customer feedback. The benefits are increased sales, customer satisfaction and loyalty, while the challenges include requiring broad scope, constant change, and investment in research.

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    A marketing orientation focuses on identifying customer needs and wants in order to design and sell goods and services that satisfy those needs, which leads to increased profits. Key aspects include understanding customer needs through research, designing products and services to meet those needs, and ensuring continuous improvement based on customer feedback. The benefits are increased sales, customer satisfaction and loyalty, while the challenges include requiring broad scope, constant change, and investment in research.

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    5 views7 pages

    What Is Marketing Orientation?

    Uploaded by

    Tushar Sharma
    A marketing orientation focuses on identifying customer needs and wants in order to design and sell goods and services that satisfy those needs, which leads to increased profits. Key aspects include understanding customer needs through research, designing products and services to meet those needs, and ensuring continuous improvement based on customer feedback. The benefits are increased sales, customer satisfaction and loyalty, while the challenges include requiring broad scope, constant change, and investment in research.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    What is marketing orientation?

    It’s a business philosophy which focuses on identifying


    customer needs or wants and meeting them.

    How does it help a business?

    When a company has a market orientation approach, it


    focuses on designing and selling goods and services that
    satisfy customer needs in order to be profitable.
    Features of Marketing
    Orientation

    Marketing
    Orientation
    Benefits of Marketing Orientation
    Pros & Cons
    Advantages Disadvantages

    • Increased sales volume • Broader Scope


    • Increased business volume and market share • Constant Change
    • Increased customer satisfaction and loyalty • Investment in research
    • Increased innovation by listening to the
    customer
    • Planning challenges
    • Continuous improvement of efficiency and
    effectiveness
    • Happier employees because they are making
    happier customers
    • Resilience and faster adaptation to change
    Marketing Orientation Approaches

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