Marketing Plan

Group 4
TBI 6A
1. Boordish Diolaoda (12203183065)
2. Emilia Paraningtias (12203183092)
3. Dewi Jesica S (12203183110)
4. Firda Aulia P (12203183202)
5. Mochamad Khoirur Rohmat (12203183252)
6. Hidayawati Nur E (12203183253)
7. Siti Zuyyina F (12203183298)
8. Anisatul Lutvia (12203183311)
A. What is Marketing?
Marketing is the process of getting
potential clients or customers
interested in our product and
services.
The main point of marketing is
inviting customers to use or buy our
product.
 B. Marketing Strategy

01 Product
The product it can be
goods, service, personality,
organizations nd ideas.
02 Price
Prices are monetary values
that customers have to pay
for or own the product of a
company

03 Promotion 04 Placethe right location

Choosing
Effective promotion lines
ensure good sales and to sell the product, is one of
marketers should strive to the deciding whether or not
create a supportive to sell the product.
environment.
C. Marketing Plan

Marketing plan is a roadmap of the

marketing activities which are necessary
in order to achieve the strategic
marketing goals.
 D.Pricing Policy
A key to the success of your business.

Pricing policy refers to how a company sets the

prices of its products and services based on costs,
value, demand, and competition. The efective pricing
strategy involves considering customers, costs,
$
competition, and different market segments.
 E. Advertising and Sales Promotion

Advertising is a marketing tactic involving paying for space to

promote a product and service and to persuade customer to
buy or to use it by using media such as magazines, TV, radio,
website, YouTube, Social media, etc.

Sales promotion is a marketing strategy where the product is

promoted using short-term attractive initiatives to stimulate its
demand and increase its sales.
 The Important Thing in Advertising
1. Find the ideal customer trying to decide the types of people who more likely
to need or want your goods or service and be willing to pay it based on the
characteristic such as: Gender, age, education level, income level, etc.

2. Place to advertise Traditional advertising include newspaper, magazines, TV

and radio stations another that we can find to at Roadsides billboards, Sides
of building, Websites, Electronic newsletter, Print newsletter, Inside bills,
Product packaging, Restaurant placements, Bulletins, YouTube. Etc.

3. The Effective and good ads have component such as: Headline, subhead,
Body copy, image, call to action.
Sales Promotion Techniques
Targeted to Consumers
 Free sample

 Free gifts

 Discount/discount coupons

 Exchange scheme

 Finance scheme

 Shipping schemes

 Bundle discount,

 Bulk Purchase deals, Etc

F. Marketing
Organization It is a group of marketing people who work together
in a coordinated way to achieve predetermined
marketing goals. These goals may relate to profit
maximization, customer satisfaction, image building
or sales maximization, etc.

That a marketing organization is an organizational

structure that implements company policies, helps in
making decisions regarding production, packaging, pricing,
advertising, sales promotion, branding, trademarks,
distribution channels, etc. And help in decision making.
G. Sales Strategy
The implementation of the sales strategy in the sales goals allows the development
of the sales organization and the corresponding processes. On the one hand within
the framework of a sales plan, you should describe your current situation. On the
other hand does it outline a roadmap which helps you achieve your future goals and
objectives.
 H. Sales Organization
A sales organisation is an organisation of individuals either working together
for the marketing of products and services manufactured by an enterprise or
for products that are procured by the firm for the purpose of reselling.

Characteristics of Sales
Organizationales Organization
There are 9 main characters in Sales Organisation
Principles of Sales
Organization

● Span of Control
● Unity of Command
● Stability and continuity
● Centralization and decentralization
● Coordination and Integration
● Specialization
Importance of Sales Organization

A good sales organisation is a foundation for effective execution of sales policy and
sales programme. A sales organisation must be planned in detail and all activities
should be well coordinated and integrated to secure united efforts and maximum
efficiency.

Types of Sales Organization

• Line Organizations
• Line and Staff Sales Organizations
• Functional Sales Organizations
• Horizontal Organizations
Function of Sales Organization
○ It has to collect marketing information through market
research and other sources.

○ It has to undertake product planning i.e., decide about the

package, brand and trademarks, etc. for the products.

○ It has to forecast the sales and plan the sales campaign

accordingly.
○ Etc
I. Sales Plan & Structure of Sales Plan
A sales plan is a business plan that features the development
of the company’s sales activity with set objectives within a
particular time frame.

 Company mission and positioning

 Goals and targets
Structure  Sales organization and team structure
 Targets audience and customer segments
 Sales strategies and methodologies
 Sales execution plan
 Measuring performance and result
The Benefits & The Types of Sales Plan
Benefits

• Clear goal and revenue targets to

achieve within a limited period
• Specific ways of achieving the
target
• Unified labor policies that Types
contribute to operations
• Annual/quarterly/weekly sales
consistency
plan
• Deep understanding of the
• Sales budget plan 
company’s strengths and weakness
• Sales tactics plan
• Ability to effectively track progress
• Territory-based sales plan
• Discipline and diligence
• Sales focus area plan 
“It does not matter how
slowly you go, so long as you
do not stop to try”

—Confucius
THANK
YOU