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A new breed for TATA

Presenters:-
Johnson Clement Madathil (P190158MS)
Identifying the Product Gap
Tata Motors Cars

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Hatchback Sedan Premium Hatchback Compact SUV SUV Premium SUV
4 Lakhs 5 Lakhs 7 Lakhs 8 Lakhs 18 Lakhs 35 Lakhs
Competitors & their positioning
MG Gloster Ford Endeavour
Businessman Focused Young adventurer

Mahindra Alturas
Toyota Fortuner Cost conscious Family
Urban Family focused
Part 1:- Identifying the buyer persona
Part 2:- Positioning
Part 3:- Brand Elements

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