Professional Documents
Culture Documents
Presenters:-
Johnson Clement Madathil (P190158MS)
Identifying the Product Gap
Tata Motors Cars
?
Hatchback Sedan Premium Hatchback Compact SUV SUV Premium SUV
4 Lakhs 5 Lakhs 7 Lakhs 8 Lakhs 18 Lakhs 35 Lakhs
Competitors & their positioning
MG Gloster Ford Endeavour
Businessman Focused Young adventurer
Mahindra Alturas
Toyota Fortuner Cost conscious Family
Urban Family focused
Part 1:- Identifying the buyer persona
Part 2:- Positioning
Part 3:- Brand Elements