Professional Documents
Culture Documents
4e
by Jonathan Comish, Scott Julian, Richard J. Judd and Robert T.
Justis
Chapter 6: Selling and Marketing
Research
Introduction
Initial Contact:
Most crucial step in establishing rapport and developing a
relationship
Time that prospective franchisees will make their initial
judgment
Will set tone for all future interaction
Qualifying the Prospective Franchisee
Initial Contact:
Most crucial step in establishing rapport and developing a
relationship
Time that prospective franchisees will make their initial
judgment
Will set tone for all future interaction