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  • Consumer's Behavioral Fundamentals: Consumer Behavior Model: Coursera (Marketing Strategy Specialization) - Shameek Sinha

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    Moustafa Ashraf
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    The document outlines a consumer behavior model that categorizes buying decisions based on the level of consumer involvement and problem-solving required. It describes a continuum from routine response behavior for familiar, low-cost products requiring little thought to extensive problem-solving for unfamiliar, expensive products where consumers spend significant time researching options. Purchases involving more involvement and problem-solving occur less frequently.

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    7 Continuum-Buying-Decision

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    The document outlines a consumer behavior model that categorizes buying decisions based on the level of consumer involvement and problem-solving required. It describes a continuum from routine response behavior for familiar, low-cost products requiring little thought to extensive problem-solving for unfamiliar, expensive products where consumers spend significant time researching options. Purchases involving more involvement and problem-solving occur less frequently.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    39 views2 pages

    Consumer's Behavioral Fundamentals: Consumer Behavior Model: Coursera (Marketing Strategy Specialization) - Shameek Sinha

    Uploaded by

    Moustafa Ashraf
    The document outlines a consumer behavior model that categorizes buying decisions based on the level of consumer involvement and problem-solving required. It describes a continuum from routine response behavior for familiar, low-cost products requiring little thought to extensive problem-solving for unfamiliar, expensive products where consumers spend significant time researching options. Purchases involving more involvement and problem-solving occur less frequently.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Consumer’s Behavioral Fundamentals:

    Consumer Behavior Model

    Coursera (Marketing Strategy Specialization) –


    1
    Shameek Sinha
    Continuum of Buying Decision Behavior
    Routine Response Limited Problem Extensive Problem
    Behavior Solving Solving

    Low-cost products Expensive products

    Frequent purchases Infrequent purchases

    Low consumer High consumer


    involvement involvement

    Familiar product Unfamiliar product


    category/brands category/brands

    Little time, search, Extensive time, search,


    and thought and thought
    Coursera (Marketing Strategy Specialization) –
    2
    Shameek Sinha

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