A STUDY TO ENHANCE THE

CUSTOMER AWARENESS OF THE


IDBI FEDERAL IN INSURANCE
SECTOR

 MADE BY- MUKESH KUMAR

 OVERVIEW OF STUDY

 CUSTMER RELATIONSHIP MANAGEMENT IS A

TECHNOLOGY FOR MANAGING ALL YOUR
COMPANY,S RELATIONSHIPS AND
INTERACTIONS WITH CUSTOMERS AND
POTENTIAL CUSTOMERS,
 OBJECTIVE OF THE STUDY

 CREATING VALUE FOR THE CUSTOMER

 CREATING VAULE COMPANY OVER THE
LONGER TERM
 ORGANISATION TO GAIN COMPETTIVE
 INCREASE IN CUSTMER SERVICE
 INCREASE EFFICIENCY
 RESEARCH METHODOLOGY

 Type of research-descriptive research

 datasources
 Primary data-it is collected through
questionnaire direct observation of customer
interview
 Sample plan
 Sample unit
 Sample size
Innovations and implications

 Good customer relationship management

between service firms and customer not only
retains customers but also encourages them
to provides important suggestion for
impruving products and service firms
managerial innovation has significant.
 Future scope of study

 The global crm market is predicated to grow

at a 13.7 percent compound annual growth
rate through 2021
Referred books or websites etc;

 1 customer relationship management-

concept and cases ‘by rai A K
 2 BY G SHAINES and jagdish n sheth
 3 by Dr K govinda bhat
 4 A strategic approach to marketing
THANKS