Professional Documents
Culture Documents
marketing
Content
• Marketing process
• Segmenting markets
• Digital marketing
Marketing process
1. Mission
2. Situation analysis
3. Marketing Strategy
4. Marketing mix
5. Implementation and
control
Segmenting
markets
• Geographic segmentation
• Demographic segmentation
• Psychographic segmentation
• Behavioral segmentation
Benefits of segmenting
•
markets
Determining market opportunities
• Designing a product
• Media selection
• Content Marketing
• Email Marketing
• Online PR
References
5 Reasons to Conduct a Marketing Audit in Your Small Business. (2015, January 31). Retrieved from https://www.thebalancesmb.com/reasons-to-
conduct-marketing-audit-2951719
Best practices for allocating marketing budget. (2019, March 29). Retrieved from https://www.callrail.com/blog/allocate-marketing-budget/
Carmicheal, K. (n.d.). Traditional Marketing vs. Digital Marketing: Why Not Both? Retrieved from https://blog.hubspot.com/marketing/traditional-
marketing-vs-digital-marketing
Design, D. (n.d.). The Importance Of Timing In Your Digital Marketing Strategy. Retrieved from https://www.discoverydesign.co.uk/blog/post/the-
importance-of-timing-in-your-digital-marketing-strategy/
Here’s How the Marketing Process Works. (n.d.). Retrieved from https://www.smartsheet.com/strategic-marketing-processes-and-planning
Here’s How the Marketing Process Works. (n.d.). Retrieved from https://www.smartsheet.com/strategic-marketing-processes-and-planning
Luis E. Romero. (2015, December 1). The Ultimate Guide To Team Synergy. Retrieved from
https://www.forbes.com/sites/luisromero/2015/12/01/the-ultimate-guide-to-team-synergy/#600f016052f5
ProofHub. (2019, November 27). 11 Key Benefits of Teamwork in The Workplace. Retrieved from https://blog.proofhub.com/top-11-benefits-of-
teamwork-in-workplace-24a55b8ab46e
Sharma, A. (2017, September 3). Digital Marketing vs Traditional Marketing: Which one is better for your business ? Retrieved from
https://medium.com/@akshaysharma_49546/digital-marketing-vs-traditional-marketing-which-one-is-better-for-your-business-97b0174e0fc0
Situation Analysis: Its Elements and Definition of Purpose | Examples. (n.d.). Retrieved from https://www.examples.com/business/purpose-and-
elements-of-a-situational-analysis.html
Social Media Marketing for Businesses | WordStream. (n.d.). Retrieved from https://www.wordstream.com/social-media-marketing
Team Failures - Why teams fail and how to overcome it. (n.d.). Retrieved from https://www.managementstudyguide.com/team-failures.htm
Tow, H. (n.d.). The 4 Main Types of Market Segmentation (+How to Implement It in Your Marketing Strategy). Retrieved from
https://learn.g2.com/market-segmentation