Professional Documents
Culture Documents
Online Marketing Presentation
Online Marketing Presentation
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What's The Deal With “Sell or Go Home”?
Option A: Option B:
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Before We Start…
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Part VI: Sell or Go Home
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Building a Basic Financial Model
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Building a Basic Financial Model (SEM example)
• Variables: Who
– Key term
can t e
ll me w
– Monthly impressions hat’s
– Monthly clicks m issin
– Average monthly conversion from traffic to lead g?
– Conversion of leads that respond to
sales/marketing
– Average monthly “close” / sales conversion
– Average revenue per transaction
– Cost per click
• Calculated/Achieved:
– Monthly traffic volume to Website
– Revenue + recurring
– ROI
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Building a Complete Financial Model
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Example
% of Revenues Represented by Customers
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Basics of Google Traffic Estimator
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Basics of Google Traffic Estimator
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Organic VS Paid
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SEO
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On-Page SEO Elements
Page Title
Domain
H1
Body Content
#2
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File Name File Size Alt Text Captions
Importance of Domain Name: On-Page SEO Elements
#1 We reached #1 by
pointing one (1!) quality
link from another Web
property to this domain
with the text “Law Firm
Marketing Philadelphia”
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On-Page SEO
Content is:
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Content is King
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How Off-Page SEO Works: Popularity Contest
? Bob: Photographer
Mary: Jeweler
http://nyti.ms/10TbeoJ
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SEO Link Building
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SEM: Display / Keyword
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Online Advertising Recipe for Success
e mb e r !
& Rem
ality
Qu Targeting Relevance Cost Per Impression Cost Per Click
Ad
A/B A/B
Success!
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Online Advertising A/B Testing Success Story
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Your Key to the City Success Story
Industry
Average CTR
Low .04%
High .08%
Prior
Campaign
Averages
High 0.2% - 0.4%
Our
Campaign
Low 0.86% 0.17% 0.17% 5.5% 0.26%
A/B Testing
Revenue
Increase
1% !!!
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Email Marketing
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Email Marketing Recipe for Success
e mbe r !
& Rem
ality
Qu Targeting Relevance Quality Content & Cost Per Click
Delivery
Success!
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Email Marketing A/B Testing Success Story
B
A
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Email Marketing A/B Testing Success Story
n UP X X %
o
Conversi
T ran saction
even ue Per
R
UP XX%
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Contact
www.eight-eleven.com/corzo
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