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Q1.

Promotion of a product can include all of the following except

Q1. The division of products into several groups on


the basis of their similar characteristics is called

Labeling Branding

Standardization Grading
Q1. Promotion of a product can include all of the following except

Q2. Parle-G is the largest selling biscuit brand in India, which


is the 2nd largest selling biscuit brand in India?

Marie Gold Good Day

Monaco Oreo
Q3.
Q1. Promotion of a product can include all of the following except

Q4. Which popular global tea brand was acquired Tata Tea Ltd
(now know as Tata Consumer ) in the year 2000?

Lipton Twinings

Tetley Dilmah
Q1. Promotion of a product can include all of the following except

Q5. What is any form of impersonal (one-way) paid


communication in which the company is identified?

Public Relations Advertising

Sales Promotion Customer Service


Q6.
Q1. Promotion of a product can include all of the following except

Q7."That shirt is made of wrinkle free cotton, so it's very easy to care
for.” What type of sales approach is this? 

Greeting approach Service approach

Merchandising approach None of the above


Q8.
Q1. Promotion of a product can include all of the following except

Q9. When customer is a getting some gift items with the product they
purchase is known as

Price pack Product combination

Quantity gift Lucky draw


Q1. Promotion of a product can include all of the following except

10. If a toy retailer wants to inform potential consumers of its large


product range. It would use:

Billboards and Posters Children’s Television

Evening Radio Programmers National Newspapers


Q11.
Q1. Promotion of a product can include all of the following except

12. What is the full form of SBU?

Strategic Buyer’s Unit Static Business Utility

Supportive Buyer’s Utility Strategic Business Unit  


Q1. Promotion of a product can include all of the following except

13. Promotion of a product can include all of the following except?

Offering a money-off voucher


Advertising a new product
to encourage increased sales

Personal selling by Redesigning a product to


using sales representative make it look more modern
Q 14.
Q1. Promotion of a product can include all of the following except

Q 15. Products sold over internet will use which of the following
channels of distribution?

Producer- Wholesaler-
Producer -Consumer retailer- consumer

Producer-agent- Producer- retailer-


retailer-consumer consumer
Q1. Promotion of a product can include all of the following except

Q16. The change of customer behavior as result of promotion is measured by

Narrowcasting Customer audit

Volume allowance Media planning


Q1. Promotion of a product can include all of the following except

Q 17. Which beverage brand started the concept of selling beverages


in Tetra Pack Packages in India?

Frooti Appy

Maaza Jumpin
Q1. Promotion of a product can include all of the following except

Q 18.UltraTech cement Ltd is the largest manufacturer of cement in India and ranks
among the world ‘s leading cement markets. It is owned by which business group?

Tata Group Godrej Group

Adani Group Aditya Birla Group


Q1. Promotion of a product can include all of the following except

Q 19. On- pack coupons are the e.g. of:

Trade promotion Money based sales


promotion

Fulfillment cost None of these


Q1. Promotion of a product can include all of the following except

Q 20. Balvantray Kalyanji Parekh was the founder of which popular


Indian Company?

Ambuja Cement ACC

Pidilite Industry L&T


Q 21.
Q1. Promotion of a product can include all of the following except

Q 22. Where is the HQ of United Nation Educational, Scientific &


Cultural Organization (UNESCO) located?

Paris, France New York

Spain None of the above


Q1. Promotion of a product can include all of the following except

Q 23. Each party in a distribution channel is called

Retailer Intermediary

Consumer Producer
Q 24.
Thank you
And Have A Nice Day

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