Introduction

❖ Invented in 1886
❖ In business for 130 years
❖ Dramatic company growth
❖ Purpose & Vision

Slide and Narration: Kelsey Gleason

Background/Problem
Identification ❖ Loss of Sales due to businesses
closing from the Coronavirus.

❖ Brands have been affected.

❖ Employee Layoffs/Buyouts
 Strengths:
Strengths and ❖ Product Awareness
Weaknesses Analysis ➢ Closing Odwalla Juice
Business
❖ Market Awareness
➢ Revamping marketing
strategy
❖ Consumer Focused
❖ Strong Ability to Identify Issues

Weaknesses:

❖ Brand Recognition
❖ Certain Products Not As Popular
❖ Reduction of Jobs and Work
 Opportunities:

Opportunities and ➢ Chance to increase revenue

Threats Analysis through eliminating unpopular
products.
➢ Growth in Sales in China During
the pandemic.
➢ Liquidate assets to save capital.

Threats:

➢ Pepsi start showing growth after

initial pandemic hit.
➢ Coca Cola Revenue fell 28% last
quarter
 ❖ Continue Product and Market
Recommendations Awareness Strategies
➢ Focus on top selling brands
➢ Eliminate stagnant brands on
“zombie list”
❖ Resume Financial Stability Efforts
➢ Selling off Debt
➢ Freeing up Capital
➢ Liquidating Assets
❖ Continue Communication
Practices
➢ Top Executives providing
company decisions directly
Conclusion

❖ Unprecedented times
❖ Financial sustainability /
Research from inside out
❖ SWOT Analysis
❖ Future
 Works Cited

Chaudhuri, Saabira. “Coronavirus Is Causing a Can Shortage”. The Wall Street Journal, 25 Aug 2020.

https://www.wsj.com/articles/coronavirus-is-causing-a-can-shortage-11598356980?mod=searchresults&page=1&pos=1.

Chaudhuri, Saabira. “How Coronavirus Complicated the Quest for a Greener Plastic Bottle”. The Wall Street Journal. 24 June 2020.

https://www.wsj.com/articles/how-the-coronavirus-complicated-the-quest-for-a-greener-plastic-bottle-11593005945?mod=searchresults&page=1&pos=17.

Cherney, Mike. “Coca-Cola Backs Away From Bottling in Australia as Deal Bubbles to Sell Stake”. The Wall Street Journal, 26, October 2020.

https://www.wsj.com/articles/coca-cola-backs-away-from-bottling-in-australia-as-deal-bubbles-to-sell-stake-11603696903.

Maloney, Jennifer. “Coca-Cola Expects Growth in China Even as Global Sales Slide”. The Wall Street Journal, 22, October 2020.

https://www.wsj.com/articles/coca-colas-revenue-falls-hurt-by-away-from-home-channels-11603366717.
Maloney, Jennifer. “Coca-Cola Sales Fall 28% but It Says the Worst Is Over.” The Wall Street Journal, 21 July 2020,
www.wsj.com/articles/coca-cola-sales-fall-28-with-fewer-products-sold-at-bars-restaurants-11595332395?mod=searchresults&page=1&pos=1.

Maloney, Jennifer. “Coca-Cola to Close Odwalla Juice Business”. The Wall Street Journal, 1 July 2020.
https://www.wsj.com/articles/coca-cola-to-close-odwalla-juice-business-11593619918?mod=searchresults&page=1&pos=2
 Works Cited (continued)
Maloney, Jennifer. “Coca-Cola to Discontinue Zico, May Drop Coke Life.” The Wall Street Journal, Dow Jones & Company, 4 Oct. 2020,

www.wsj.com/articles/coca-cola-to-discontinue-zico-may-drop-coke-life-11601838341.

Maloney, Jennifer. “Pepsi Sales Snap Back From Pandemic”. The Wall Street Journal, 1, October 2020.

https://www.wsj.com/articles/pepsico-sales-rise-as-beverage-segment-improves-11601550380.

Sebastian, Dave. “Coca-Cola Plans Layoffs, Offers Buyouts to U.S. Staff.” The Wall Street Journal, 28 Aug. 2020,

www.wsj.com/articles/coca-cola-plans-layoffs-offers-voluntary-separations-amid-reorganization-11598617149.

The Coca-Cola Company. “Purpose and Vision.” The Coca-Cola Company, n.d. https://www.coca-colacompany.com/company/purpose-and-vision.

Trentmann, Nina. “CFOs Using Bond Proceeds to Pay Down Credit Lines, Debt”. The Wall Street Journal, 28, October 2020.
https://www.wsj.com/articles/cfos-using-bond-proceeds-to-pay-down-credit-lines-debt-11603877403