Professional Documents
Culture Documents
Section A
BBA-BI
Vision , Mission and opportunity
• Vision : To be female’s first choice for clothing brand designed in Nepal.
• Mission: to be eco-friendly fashion brand, enhance local livelihood with a passion
for responsible commerce and quality designed products .
• Opportunity:
a) Environmental policies
b) New customers from online channel
c) eco-friendly shop , less waste, and recycle
d) Organic cotton
e) Growing market
Competitive advantage pyramid
Grand strategy matrix
Generic strategies
GENERIC STRATEGIES
SIZE OF MARKET