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  • Tangibility Spectrum

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    srishti sharma.ayush1995
    282 views1 page
    This document outlines a tangibility spectrum, with tangible and intangible as opposing ends, and various levels of tangibility and intangibility in between. Services tend to be more intangible while goods are more tangible. Some services can incorporate tangible components to be higher on the spectrum.

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    This document outlines a tangibility spectrum, with tangible and intangible as opposing ends, and various levels of tangibility and intangibility in between. Services tend to be more intangible while goods are more tangible. Some services can incorporate tangible components to be higher on the spectrum.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    282 views1 page

    Tangibility Spectrum

    Uploaded by

    srishti sharma.ayush1995
    This document outlines a tangibility spectrum, with tangible and intangible as opposing ends, and various levels of tangibility and intangibility in between. Services tend to be more intangible while goods are more tangible. Some services can incorporate tangible components to be higher on the spectrum.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Tangibility Spectrum

    x
    x

     x
     x
     x
    x

     Intangible
    Dominant

    Tangible 
    Dominant x

    x 
    x 
    x

    x 
    x

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