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  • Nokia CRM: Case Study

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    srishti sharma.ayush1995
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    Nokia implemented a CRM system from Salesforce to help manage its large and diverse customer base globally. The CRM software allowed Nokia to customize its products, marketing, and customer data organization for different geographic locations. This CRM collaboration brought structure to Nokia's previously disorganized customer data and empowered marketing teams in various countries to more effectively segment customer groups, leading to improved lead generation and helping explain Nokia's continued brand success despite competition from other manufacturers.

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    Nokia CRM

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    Nokia implemented a CRM system from Salesforce to help manage its large and diverse customer base globally. The CRM software allowed Nokia to customize its products, marketing, and customer data organization for different geographic locations. This CRM collaboration brought structure to Nokia's previously disorganized customer data and empowered marketing teams in various countries to more effectively segment customer groups, leading to improved lead generation and helping explain Nokia's continued brand success despite competition from other manufacturers.

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    70 views1 page

    Nokia CRM: Case Study

    Uploaded by

    srishti sharma.ayush1995
    Nokia implemented a CRM system from Salesforce to help manage its large and diverse customer base globally. The CRM software allowed Nokia to customize its products, marketing, and customer data organization for different geographic locations. This CRM collaboration brought structure to Nokia's previously disorganized customer data and empowered marketing teams in various countries to more effectively segment customer groups, leading to improved lead generation and helping explain Nokia's continued brand success despite competition from other manufacturers.

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    © All Rights Reserved
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    Nokia CRM

    Nokia has been around the block a few times. We’ve all owned one of its basic,
    ‘brick’ design mobiles at some point, and while these phones may seem a bit
    antiquated now, they’re still virtually indestructible – and perfect for a quick game
    of Snake while waiting for the bus. Despite iPhones and Galaxys hogging the
    plaudits more recently, Nokia’s brand is still ticking away, and in 2019 was valued
    at a whopping 9.84 billion USD. So, what’s its secret? CRM, of course!
    Nokia CRM: Case Study

    Nokia implemented Salesforce (that name again) to help manage the


    size and diversity of its client base. Salesforce allows Nokia to customise
    its product range and marketing to suit geo-specific locations.
    Nokia’s collaboration with CRM brought order to chaos, empowering
    marketing departments across countries and languages to organise
    customer data. Through the selecting and segmenting of data into
    specific target groups, Nokia’s team saw more effective lead generation
    – which probably helps explain why its brand is still thriving.

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