Modules and variations

New graphics guidelines

Design proposals

Roland Berger
Hamburg, November 2001

Module und Variations_E 1

Contents Page

A. Standard slides 3

B. Lists (1) – Factors, no specific number 7

C. Lists (2) – Factors, specific number 13

D. Matrix – Factors, comparisons 24

E. Process (1) – Factors, steps 35

F. Process (2) – Factors, impact 49

G. Process (3) – Factors, interlinked 67

Annex: Nine key changes compared to the old standards 73

Module und Variations_E 2

A. Standard slides

Module und Variations_E 3

Consultant profile: [first name, last name]

Position: xxxxxxxxxxxxxxxxxxxxxxxx Born: xxxx Nationality: xxxxxxxxxxxxxxxxxxxxx

Education Professional experience Key projects

xxxx-xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxx xxxx-xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxx • xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

Industry competence
• xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

Languages Methodological competence

• German • xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
• xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

Updated: mm/year

Module und Variations_E 4

Organizational chart

Module und Variations_E 5

Organizational chart (including headcount)

....
... ...
... ... ... ... ... ...

... ... ... ... ... ...

... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...

… … … … … …

... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...

… … … … … …

... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...

… … … … … …

... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...

… … … … … …

... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...

… … … … … …

... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...

… … … … … …

... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...

… … … … … …

... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...

Module und Variations_E 6

B. Lists (1) – Factors, no specific number

Module und Variations_E 7

Lists – horizontal (variations)

1 2

Heading Heading Heading Heading Heading Heading

• Details • Details • Details
• Details • Details • Details

3 4

Heading Heading Heading Heading Heading Heading

• Details • Details • Details • Details • Details • Details

Module und Variations_E 8

Lists – vertical (variations)

1 2

… • … … • …

… • … … • …

… • … … • …

3 4

....
… • …
....

… • … ....

....
… • …
....

Module und Variations_E 9

Schedule

1 2

Month 1 Month 2 Month 3 Month 1 Month 2 Month 3

Activities 1 2 3 4 5 6 7 8 9 10 11 12 Activities 1 2 3 4 5 6 7 8 9 10 11 12
A. A.

B. B.

C. C.

Module und Variations_E 10

Sets of guidelines

1 Guidelines 1
Comments 1

2 Guidelines 2
Comments 2

3 Guidelines 3
Comments 3

4 Guidelines 4
Comments 4

5 Guidelines 5
Comments 5

Module und Variations_E 11

Module und Variations_E 12
 Title

Title Title Title

• Text • Text • Text

Title

Module und Variations_E 13

 STUDY OBJECTIVE

Text

• Text • Text • Text • Text

14
1 2 3 4 5

Module und Variations_E 15

C. Lists (2) – Factors, specific number

Module und Variations_E 16

Pyramid (3 or 4 levels)

Module und Variations_E 17

Pyramid (5 levels/centered)

Module und Variations_E 18

3 factors (interwoven)

1 2 3

.... .... ....

Module und Variations_E 19

Common ground

Module und Variations_E 20

4 factors (1)

Module und Variations_E 21

 … ….

• factor • factor

• factor • factor

… ….

Module und Variations_E 22

4 factors (2)

Module und Variations_E 23

4 factors (3)

Factor 1

Factor 4 Factor 2

Factor 3

Module und Variations_E 24

4 factors (3a – weighted)

Factor 1

Factor 2
Factor 4

Factor 3
3

Module und Variations_E 25

4 factors (3b – dynamic)

Factor 1
2 Factor 2

Four
dynamic
factors

Factor 4 4
Factor 3

Module und Variations_E 26

6 factors (variation)

Module und Variations_E 27

D. Matrix – Factors, comparisons

Module und Variations_E 28

Matrix/table
(Horizontal/vertical comparison of data – variations)

1 2

3 4

Module und Variations_E 29

Special types of matrix – opportunities/threats

1 2

Opportunities Threats
• … • … Threats
• … • …

Opportunities

3 4

Opportunities Threats Opportunities Threats

• … • … • … • …

Module und Variations_E 30

Special types of matrix – pros and cons

1 2

• … • … • … • …

• … • …

Module und Variations_E 31

Special types of matrix – controversy

1 2

3 4

Module und Variations_E 32

Special types of matrix – conflict/tension (1)

Module und Variations_E 33

Special types of matrix – conflict/tension (2)

Module und Variations_E 34

Special types of matrix – bottom up/top down (1)

• ... • ...

BOTTOM UP TOP DOWN

Module und Variations_E 35

Special types of matrix – bottom up/top down (2)

TOP

DOWN
• ... • ...

UP

BOTTOM

Module und Variations_E 36

Special types of matrix – equilibrium

• … • …

Module und Variations_E 37

Special types of matrix – imbalance

• …

• …

Module und Variations_E 38

Unit of measure

Text
• Text
Text
• Text

Module und Variations_E 39

 Title

Sub title Sub title

• •
• •
• •

Risk management

Module und Variations_E 40

E. Process (1) – Factors, steps

Module und Variations_E 41

Processes

Module und Variations_E 42

 Process/phases

1 2

1 2 3 4 5
… … … … … Phase 1 Phase 2 Phase 3

• … • … • …

3 4

Phase 1 Phase 2 Phase 3 Phase 1 Phase 2 Phase 3

• … • … • … • … • … • …

Module und Variations_E 43

Cycles (1) (color presentation)

Module und Variations_E 44

Cycles (2)

Module und Variations_E 45

Spirals (orthogonal)

1 2

Module und Variations_E 46

Hurdles

Module und Variations_E 47

Resistance/obstacles

1 2 3 4

6 7

Module und Variations_E 48

Filters

1 2 3

Module und Variations_E 49

Change of mindset/direction

1 2

3 4

Module und Variations_E 50

Nodes/interfaces

2 6

3
8

Module und Variations_E 51

Pressure

1 2

Module und Variations_E 52

Increase/decrease
1 2 3 4 5 6 7 8

Module und Variations_E 53

Various types of brackets (to be used instead of block arrows)

1 2 3 4 5 6 7 8 9 10 11

Module und Variations_E 54

F. Process 2 – Factors, impact

Module und Variations_E 55

Consequences (1)

… • ...

… • ...

… • ...

… • ...

… • ...

… • ...

Module und Variations_E 56

Consequences (1a)

… • ...

… • ...

… • ...

… • ...

… • ...

… • ...

Module und Variations_E 57

Consequences (2)

… … … …

• … • …

• …

• …

• … • …

Module und Variations_E 58

Consequences (3)

... ...
• … • …

... ...

Module und Variations_E 59

Consequences (4)
1

... ...
• … • …

... ...
• … • …

Module und Variations_E 60

Impact (3 factors)

TIME

COST

QUALITY

Module und Variations_E 61

Impact (4 and 6 factors)

Module und Variations_E 62

Impact (4 factors)

Factor 1 Factor 2

Generic
description of
the 4 factors

Factor 4 Factor 3

Module und Variations_E 63

Impact (5 factors)

Factor 1

Factor 5 Factor 2
Generic
description of
the 5 factors

Factor 4 Factor 3

Module und Variations_E 64

Impact (6 factors)

Factor 6 Factor 1

Factor 5 Generic Factor 2

description of
the 6 factors

Factor 4 Factor 3

Module und Variations_E 65

Impact (7 factors)

Factor 1

Factor 7 Factor 2

Generic
description of
Factor 6 the 7 factors Factor 3

Factor 5 Factor 4

Module und Variations_E 66

Impact (8 factors)

Factor 8 Factor 1

Factor 7 Factor 2

Generic
description of
Factor 6 the 8 factors Factor 3

Factor 5 Factor 4

Module und Variations_E 67

Impact and result (1)

6
success factors

Module und Variations_E 68

Impact and result (2)

5
success factors

Module und Variations_E 69

Circulation (2 factors)

…………… …………… ……………

Module und Variations_E 70

Circulation (3 factors)

…………… ……………

……………

……………

Module und Variations_E 71

Circulation (4 factors)

…………… ……………

……………

…………… ……………

Module und Variations_E 72

Circulation (5 factors)

……………

……………

……………
……………

……………

……………

Module und Variations_E 73

Circulation (6 factors)

……………
……………

……………
……………
……………

……………
……………

Module und Variations_E 74

Circulation (7 factors)

……………
……………

……………

…………… ……………

……………

……………

……………

Module und Variations_E 75

Circulation (8 factors)

……………

……………

……………

……………

……………
……………

……………

……………

……………

Module und Variations_E 76

Vision

Vision

Module und Variations_E 77

Action/reaction

… …

… … … …

Module und Variations_E 78

Action/reaction

Module und Variations_E 79

Value chain

Company

Supplier Customer

Development Production Sales Distribution

Module und Variations_E 80

G. Process 3 – Factors, interlinked

Module und Variations_E 81

Action/reaction (1)

Module und Variations_E 82

Action/reaction (2) (transparent – color presentation)

Module und Variations_E 83

Action/reaction

Module und Variations_E 84

Interaction

1 2 3

Module und Variations_E 85

Jigsaw puzzle

Module und Variations_E 86

Spiral

Module und Variations_E 87

Annex:
Nine key changes compared to the old standards

Module und Variations_E 88

New Content design – Key changes regarding „lean, linear, literal"

If boxes are used,

…Do not use shading or borders
Instead, use unframed colored shapes in
shades of key blue, for emphasis only
Stufe 1 Stufe 2 Stufe 3
…Do not use ovals
Instead, use AutoShapes with corners
completely rounded off

Do not use stickers with lines

Backup Instead, use upper case stickers (13 point), (key BACKUP
blue shade 1), positioned in the header area

Do not put numbers in circles

1 2 3 4 1 2 3 4
Instead, put them in squares (key blue shade
1), white lettering, bold

Do not use block arrows

Use variations instead

Module und Variations_E 89

New Content design – Key changes regarding „lean, linear, literal"

Do not use speech bubbles Arrow function

can be switched
Instead, use AutoShapes/callouts/third row on and off/
(you can use the arrow function!) positioned to
the side

Do not use big multicolored cartoons/ Clip Art

Instead, use pictograms (if not available: convert

Clip Art to linear monochrome versions)

There are obvious Do not position text behind graphics

disadvantages to positioning Text is easy to
text behind graphics read if not
Position text to the side of graphics instead positioned
behind graphics

Do not use miniature charts as navigators

4 Instead, use mathematical navigators (key blue 1 2 3 4

shade 1), white lettering, bold, 13 point

Module und Variations_E 90

Text

Text

Text

Text

Module und Variations_E 91

…… •

…… ……

Module und Variations_E 92

Action/reaction

… …

• … • …

Module und Variations_E 93

Against the tide/with the tide

Against the tide With the tide

... ...

... ...

... ...

Module und Variations_E 94

Balance/imbalance

• … • …

Module und Variations_E 95

Balance/imbalance

• …

• …

Module und Variations_E 96

Balance/imbalance

• … • …

Module und Variations_E 97

Chances/risks

• … …

• …

Module und Variations_E 98

Change of direction

Moment of directional change

Module und Variations_E 99

China map

Box Title

Level 1 text
• Level 2 text
- Level 3 text

Module und Variations_E 100

 Columns and tables

Column Title 1 Column Title 2 Column Title 3

Category 1 • Type your phrases and • Type your phrases and • Type your phrases and
sentences here sentences here sentences here
• Type your phrases and • Type your phrases and • Type your phrases and
sentences here sentences here sentences here

Category 2 • Type your phrases and • Type your phrases and • Type your phrases and
sentences here sentences here sentences here
• Type your phrases and • Type your phrases and • Type your phrases and
sentences here sentences here sentences here

Category 3 • Type your phrases and • Type your phrases and • Type your phrases and
sentences here sentences here sentences here
• Type your phrases and • Type your phrases and • Type your phrases and
sentences here sentences here sentences here

Module und Variations_E 101

Columns and tables

Column Title 1 Column Title 2

• Type your phrases and sentences here • Type your phrases and sentences here
Category 1 • Type your phrases and sentences here • Type your phrases and sentences here

• Type your phrases and sentences here • Type your phrases and sentences here
Category 2 • Type your phrases and sentences here • Type your phrases and sentences here

• Type your phrases and sentences here • Type your phrases and sentences here
Category 3 • Type your phrases and sentences here • Type your phrases and sentences here

Module und Variations_E 102

Columns and tables

Category 1 Category 1 Category 1 Category 1

Category 2 Category 2 Category 2 Category 2

Category 3 Category 3 Category 3 Category 3

Module und Variations_E 103

Bar chart

Graph Title

Label 7 501

Label 6 432

Label 5 238

Label 4 189

Label 3 167

Label 2 130

Label 1 124

Module und Variations_E 104

Column chart

Unit
600 Graph Title

501
500
432
400
CAGR
??%
300
238
189
200 167
124 130
100

0
Label 1 Label 2 Label 3 Label 4 Label 5 Label 6 Label 7

You can put your points here like conclusion

Module und Variations_E 105

Column chart

You can put your points here in the header of the box

Graph Title

600 CAGR
??%
501
500
432
400

300
238
189
200 167
124 130
100

0
Label 1 Label 2 Label 3 Label 4 Label 5 Label 6 Label 7

Module und Variations_E 106

Column chart

Header Header

Graph Title Graph Title

Unit Unit
189 189
167 167

130 130
124 124

Label 1 Label 2 Label 3 Label 4 Label 1 Label 2 Label 3 Label 4

Module und Variations_E 107

Column chart

Header Header

Graph Title Level 1 text

Unit • Level 2 text

189
- Level 3 text

167

130
124

Label 1 Label 2 Label 3 Label 4

Module und Variations_E 108

Column chart

Header
Graph Title
Level 1 text
Unit • Level 2 text

189
- Level 3 text

167

130
124

Label 1 Label 2 Label 3 Label 4

Module und Variations_E 109

Column chart

You can put your points here in the header of the box

Graph Title

600 CAGR
??%
501
500
432
400

300
238
189
200 167
124 130
100

0
Label 1 Label 2 Label 3 Label 4 Label 5 Label 6 Label 7

Module und Variations_E 110

Column chart

Header Header

Graph Title Graph Title

Unit Unit
189 189
167 167

130 130
124 124

Label 1 Label 2 Label 3 Label 4 Label 1 Label 2 Label 3 Label 4

Module und Variations_E 111

Column chart

Graph Title

Unit Column 1 Column 2

X,000
000 Total 000 000

X,000 000 Category 1 000 000

000 Category 2 000 000
X,000 000 Category 3 000 000
Series 1
000 Category 4 000 000
Series 2
X,000

000
X,000 000 000
000 000 000 Category 5 000 000
000 000
000
000
X,000
000
000
000
0
Label Label Label

Series 1 Series 2

Module und Variations_E 112

Column chart

Sub Title Sub Title Sub Title

000 000 000
000
000 000
000
000 000 000 000 000
Dash Line
000 000
000 000
000 000 000
000 000
000 000
000 000 000
000

Label Label Label Label Label Label Label Label Label

Sub Title Sub Title Sub Title

000 000 000

000
000
000 000 000 000
000 000 000

000 000

000 000
000 000
000 000 000
000 000 000
000 000 000

Label Label Label Label Label Label Label Label Label

Series 1 Series 2 Series 3

Module und Variations_E 113

Conflict

… …

• … • …

Module und Variations_E 114

Conflict

Module und Variations_E 115

 投资区域 投资方式
 ……  ……
 ……  ……

……

投资区域 投资区域
 ……  ……

…… …… ……

投资方式 投资方式
 ……  ……

……

Module und Variations_E 116

Consequences (2)

... • ...

... • ...

Module und Variations_E 117

Consequences (3)

... • ...

... • ...

... • ...

Module und Variations_E 118

Consequences (4)

... • ...

... • ...

... • ...

... • ...

Module und Variations_E 119

Consequences (5)

... • ...

... • ...

... • ...

... • ...

... • ...

Module und Variations_E 120

Consequences (2)

… …

• … • …

Module und Variations_E 121

Consequences (3)

… … …

• … • … • …

Module und Variations_E 122

Consequences (4)

… … … …

• … • … • … • …

Module und Variations_E 123

Consequences (5)

… … … … …

• … • … • … • … • …

Module und Variations_E 124

Consequences

1 …

2 …

3 …

4 …

5 …

6 …

Module und Variations_E 125

 Consultants profil (English), [Firstname Lastname]

Position: ……………….. Year of birth: ……………….. Nationality: ………………..

Languages Professional experience Methodological competence

• … Since … • …
10/1992

Education

1990–1994 …

Industry competence Key projects

• … • …

Updated: MM/YY
Module und Variations_E 126
Cooperation

Module und Variations_E 127

Cooperation

Module und Variations_E 128

Cooperation
外

品牌

内 外

企业文化

Module und Variations_E 129

Cost breakdown chart

Unit

Gross
Value Component (%)
Margin

Value Component (%)

Value Component (%)

Cost
Value Component (%)

Value Component (%)

Value Component (%)

Module und Variations_E 130

Dead end

Module und Variations_E 131

Dependance

Module und Variations_E 132

Development

Module und Variations_E 133

Dice

Module und Variations_E 134

Direction

Module und Variations_E 135

Factors (2)

… …

• … • …

Module und Variations_E 136

Factors (3)

… …

Module und Variations_E 137

Factors (3)

Module und Variations_E 138

Factors (3)

… …

Module und Variations_E 139

Factors (4)

• … • …

…
• … • …

Module und Variations_E 140

Factors (4)

… …

• … • …

• … • …

… …

Module und Variations_E 141

Factors (4)

• … • …

…
• … • …

Module und Variations_E 142

Factors (4)

… …

• … • …

…
• … • …

… …

Module und Variations_E 143

Factors (6)

… …

… …

Module und Variations_E 144

Factors (6)

… …

… …

Module und Variations_E 145

Factors (8)

… …

… … …

… …

Module und Variations_E 146

Factors (4)

… …

… …

Module und Variations_E 147

Factors (5)

… …

… …

Module und Variations_E 148

Factors (5)

• … • … • … • … • …

Module und Variations_E 149

Feedback

• … • …

Module und Variations_E 150

Feedback

• …

Module und Variations_E 151

Feedback

Module und Variations_E 152

Feedback

Module und Variations_E 153

Feedback

Module und Variations_E 154

Filter

… …

• … • …

Module und Variations_E 155

Filter

Initial situation

1. Criterion

2. Criterion

3. Criterion

Result

Module und Variations_E 156

Flexibility

Module und Variations_E 157

Flexibility

Intention Ability

Flexibilty

Module und Variations_E 158

Flexibility

Module und Variations_E 159

Focus – expansion

… …

… …

… …

… …

… …

… …

… …

t t

Module und Variations_E 160

Growth

Module und Variations_E 161

Guidelines

Module und Variations_E 162

Harmony

Module und Variations_E 163

Hurdles and brakes

Company
X

…
…
…

Module und Variations_E 164

Impact

...

... ...

...

... ...

...

Module und Variations_E 165

Influence (1 factor)

• …

Module und Variations_E 166

Influence (2 factors)

• … • …

Module und Variations_E 167

Influence (2 factors)

Module und Variations_E 168

Influence (4 factors)

Module und Variations_E 169

Influence (4 factors)

Module und Variations_E 170

Influence (6 factors)

… …

… … …

… …

Module und Variations_E 171

Input/output

• … • …

• … • …

• ... • ...

Module und Variations_E 172

Interaction

Module und Variations_E 173

 Margin chart

Index

100% 000
?%
?%
?%
000
?% ?%
000
Total in
?%
Value
?%
000
000 ?%
?%

?%

000

Label Label Label Label Label

Label Label Label Label Label Label

Module und Variations_E 174

Matrix

… … … … …

Module und Variations_E 175

Matrix

… … … … …

Module und Variations_E 176

Matrix

Scale
Level 1 text Level 1 text
• Level 2 text • Level 2 text
- Level 3 text - Level 3 text

Dimension 1
Level 1 text Level 1 text
• Level 2 text • Level 2 text
- Level 3 text - Level 3 text

Scale
Scale Scale

Dimension 2
Module und Variations_E 177
Matrix

Content
Label
Dimension I

Content Content

Label

Content Content
Label

Label Label Label

Dimension II

Module und Variations_E 178

Measures plan – planned activities

Overview: …

Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk
Activities Comments
... ... ... ... ... ... ... ... ... ...

• … • …

Module und Variations_E 179

Measures plan – planned measures

Activity: … As of: …

Objective: Results:
• … • …

Responsible: … Support: …
Measures: … ... ... ... ... ... ... ... ...
• …

Module und Variations_E 180

Measures plan – planned individual steps

Measure: ... As of: …

Form of Dura- Dead- Pro- Com-

No. Individual steps Responsible Support Start
result tion line ject pleted

1. ... ... ... ... ... ... ... ... ...

Module und Variations_E 181

Models

Key Steps Sources

Level 1 text
Step 1 • Type your phrases and sentences here
• Level 2 text

Step 2 • Type your phrases and sentences here

Step 3 • Type your phrases and sentences here

Step 4 • Type your phrases and sentences here

Module und Variations_E 182

Moon chart

Bar

Bar

1 1
Arrow

Ball

Module und Variations_E 183

Multipliers

... ...

+ +

• …
+ +

+ +

+ +

+ = Projektteams

Module und Variations_E 184

Multipliers

Module und Variations_E 185

Mutuality

Module und Variations_E 186

Mutuality

… …

• … • …

Module und Variations_E 187

Obstacle

Module und Variations_E 188

Obstacle

... ...

• … • …

Module und Variations_E 189

Obstacle

Module und Variations_E 190

Organizational and flow chart

Text Text Text Text Text Text

Text Text Text Text Text Text

Module und Variations_E 191

 Organizational and flow chart
Marketing Organization

Dimitri
Panayatapolous

Haircare Toothpaste/Soap Laundry Skincare/Paper

Brad Casper Vacant Vacant Virginia Lee

General Manager* General Manager General Manager Vice President*

Rene Co Ken Doi Robin Oxendine Randall Beard Peter Foyston Marketing
Marketing Director Marketing Director Marketing Manager Marketing Director Marketing Manager Manager

Media &
New Head & Professional Zest JV
Pantene Jiehua Rejoice Crest Safeguard Ariel Tide Ulan Whisper Commercial
Brand Shoulders Marketing Camay Brands
Production

Assistant Brand Manager, 2-5 per Brand

School Nurses for

Program School
Group Program

Module und Variations_E 192

 Organizational and flow chart

Process Map

Market Feasible
Archetype Scenarios
Asia Whisky
Model • India
Opportunity
• Sizing • China Develop
Assessment
• Pricing • Philippines Objectives &
Strategies
• Financial Goals
Are there
opportunities Determine Yes • Market Priorities
for whisky in Whether to • Acquisition or Execute
the rest of the Proceed Organic Growth
world? Further
Competitive Models • Product/
Marketing/
Success Distribution
Requirements Strategies
Market Results Bacardi
Strategy Will whisky
Overlap help to build
Bacardi Bacardi rum
Strategy globally?

Module und Variations_E 193

Option

1 2 3

Module und Variations_E 194

Option

1 2 3 4

Module und Variations_E 195

Option

quit develope

Module und Variations_E 196

Penetration

Module und Variations_E 197

Pie chart

Header Header

Chart Title Chart Title

Label Label
% %

Label Label
% %

Label Label
% %

Label Label Label Label

% % % %

100%=XXXX 100%=XXXX

Series 1 Series 2 Series 3

Module und Variations_E 198
Pie chart

Chart Title Header

Label Level 1 text

%
• Level 2 text
- Level 3 text
Label
%

Label
%

Label Label
% %

100%=XXXX

Series 1 Series 2 Series 3

Module und Variations_E 199

Pie chart
Chart Title Chart Title
Label Label
% %
Label Label
% %

Label Label
% %

100%=XXXX Label Label Series 1 Label Label 100%=XXXX

% % % %
Series 2
Series 3
Chart Title Chart Title

Label Label
% %

Label Label
% %

Label Label
% %

100%=XXXX Label Label 100%=XXXX

% %

Module und Variations_E 200

Plus/minus

... ...

• … • …

• … • …

Module und Variations_E 201

Plus/minus

... ...

• … • …

+ –

Module und Variations_E 202

Plus/minus

• …

• …

Module und Variations_E 203

Plus/minus

Module und Variations_E 204

Plus/minus

• …

• …

Module und Variations_E 205

Portfolio

– +
Module und Variations_E 206
Portfolio

++

– + ++
Module und Variations_E 207
Pressure

Module und Variations_E 208

Pressure

Module und Variations_E 209

Pressure

Module und Variations_E 210

Prioritization

Prioritization

Module und Variations_E 211

Process

… … … … … …

Module und Variations_E 212

Process

1 2 3 4
… … … …

1 2 3 4 5
… … … … …

Module und Variations_E 213

Process – decrease

1
…

2
• …
…

3
• …
…

4
• …
…

5
• …
…

• …

Module und Variations_E 214

Project

Phase I Phase II Phase III

• … • … • …

Module und Variations_E 215

Project

Phase I Phase II

1 2 3
… … …

• … • … • …

4
…

• …

… weeks … weeks

Module und Variations_E 216

Project procedure

Phases Project features Time required

1 2
... ...

Phase I • … • …
…
weeks
...

3
...

Phase II • …
…
weeks
...

4
...
Phase III
…
• … weeks
...

Module und Variations_E 217

Puzzle

Module und Variations_E 218

Resistance

... ...

Module und Variations_E 219

Restructuring

Restructuring does not mean ... But ...

Improvement of liquidity Structural Reduction in

change personnel
Cost reduction
Positioning on Cost
the market reduction
Reduction in personnel
Improvement
of liquidity
Structural change

Positioning on the
market

Module und Variations_E 220

Rethink

Module und Variations_E 221

Separation

• …

• …

• …

Module und Variations_E 222

Separation

...

• …

... ...

Module und Variations_E 223

Separation

• …

... ...

• … • …

Module und Variations_E 224

Spinning off parts of a company

Module und Variations_E 225

Storyboard

… …

• … • …

… …

• … • …

Module und Variations_E 226

Storyboard

… … …

• … • … • …

… … …

• … • … • …

Module und Variations_E 227

Strengths/weaknesses

Tomorrow

Today • …

• … • … Strengths

Strengths • … • …

• ... • ...

• … • …

• … • … Weaknesses

Weaknesses • … • ...

• …

Module und Variations_E 228

Table

Module und Variations_E 229

Table

Module und Variations_E 230

Table

Module und Variations_E 231

Table

… … … … …

Module und Variations_E 232

Table

… … … … …

Module und Variations_E 233

Table

Module und Variations_E 234

Target (1 factor)

• …

Module und Variations_E 235

Target (2 factors)

… • …

… • …

Module und Variations_E 236

Target (3 factors)

… • …

… • …

… • …

Module und Variations_E 237

Team organization

...

Client RittenHouse

• N. N. • N. N.
• N. N. • N. N.

...

Client RittenHouse

• N. N. • N. N.
• N. N. • N. N.

... ... ... ...

• ... • ... • ... • ...

Module und Variations_E 238

Text blocks (2)

... ...

• … • …

Module und Variations_E 239

Text blocks (3)

... ... ...

• … • … • …

Module und Variations_E 240

Text blocks (4)

... ... ... ...

• … • … • … • …

Module und Variations_E 241

Text blocks (5)

... ... ... ... ...

• … • … • … • … • …

Module und Variations_E 242

Text blocks (2)

... • ...

... • ...

Module und Variations_E 243

Text blocks (3)

... • ...

... • ...

... • ...

Module und Variations_E 244

Text blocks (4)

... • ...

... • ...

... • ...

... • ...

Module und Variations_E 245

Text blocks (5)

... • ...

... • ...

... • ...

... • ...

... • ...

Module und Variations_E 246

Text blocks (3 + 3)

... ... ...

• … • … • …
…

• … • … • …
…

• … • … • …
…

Module und Variations_E 247

Text blocks (3 + 4)

... ... ... ...

• … • … • … • …
…

• … • … • … • …
…

• … • … • … • …
…

Module und Variations_E 248

Text in box

Box title Box title

Level 1 text Level 1 text

• Level 2 text • Level 2 text
- Level 3 text - Level 3 text

Box title

Level 1 text
• Level 2 text
- Level 3 text

Module und Variations_E 249

Text in box

Box title Box title Box title

Level 1 text Level 1 text Level 1 text

• Level 2 text • Level 2 text • Level 2 text
- Level 3 text - Level 3 text - Level 3 text

Box title

Level 1 text
• Level 2 text
- Level 3 text

Module und Variations_E 250

Text in box
Phase Name (Title Case)

Box title Box title Box title

Level 1 text Level 1 text Level 1 text

Phase I

• Level 2 text • Level 2 text • Level 2 text

- Level 3 text - Level 3 text - Level 3 text
Phase Name

Box title
Phase II

Level 1 text
• Level 2 text
- Level 3 text

Module und Variations_E 251

Timetable

Month ...

Issues Wk ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...

• …

Module und Variations_E 252

Value-added chain

Company

Supplier Customer

Development Production Sales Distribution

Module und Variations_E 253

Vision

Vision

Module und Variations_E 254

Waste of resources – problem

Problem 1 Problem 2

Problem 3 Problem 4

Module und Variations_E 255

Waste of resources – solution

Solution to Solution to
problem 1 problem 2

Solution to Solution to
problem 3 problem 4

Module und Variations_E 256

Module und Variations_E 257
Module und Variations_E 258
＋

Module und Variations_E 259

Module und Variations_E 260
SWOT

优势 劣势

机会 威胁

Module und Variations_E 261

Module und Variations_E 262
•

Module und Variations_E 263

  


…… …… ……

……

Module und Variations_E 264

Module und Variations_E 265
Module und Variations_E 266
Module und Variations_E 267
Module und Variations_E 268
Module und Variations_E 269
Module und Variations_E 270
Module und Variations_E 271
两种方式的比较

Module und Variations_E 272

Module und Variations_E 273
Module und Variations_E 274
Module und Variations_E 275
远卓管理顾问的咨询工具和咨询程序

……

……

Module und Variations_E 276

Module und Variations_E 277
Unit of measure

2X2 CUBED

Text Text
Text
Text

x t
Te
Text Text
e xt
T
Text Text

* Footnote
Source: Source 278
2X2 TOWER

279
Unit of measure

5PS MARKETING

Product
offering

Product Package Place Price Positioning

promotion

* Footnote
Source: Source 280
Unit of measure

7S

Style

Strategy Skills

Shared
values

Staff Systems

Structure

* Footnote
Source: Source 281
 ARROW 3D

* Footnote
Source: Source Module und Variations_E 282
Unit of measure

CUBES1 3D

* Footnote
Source: Source Module und Variations_E 283
Unit of measure

CUBES2 3D

* Footnote
Source: Source Module und Variations_E 284
Unit of measure

CUBES3 3D

* Footnote
Source: Source Module und Variations_E 285
Unit of measure

FORCES AT WORK

New
entrant

Industry
Suppliers Buyers
competitors

Substitutes

* Footnote
Source: Source 286
Unit of measure

JOINT

Text Text

Text Text

Text Text

Text Text

Text Text

* Footnote
Source: Source 287
Unit of measure

LEVEL SEPARATE 4

Text

Text

Text

Text

* Footnote
Source: Source 288
Unit of measure

LINEAR A 3D

Text

Text

Text

* Footnote
Source: Source 289
Unit of measure

LINEAR B 3D

Text

Text Text
Text

* Footnote
Source: Source 290
Unit of measure

LINEAR C 3D

Text

Text

Text

* Footnote
Source: Source 291
Unit of measure

LINEAR D 3D

Text
Text
Text

* Footnote
Source: Source 292
Unit of measure

LINEAR E 3D

Text Text Text Text

* Footnote
Source: Source 293
Unit of measure

LINEAR G 3D

Text
Text
Text

* Footnote
Source: Source 294
Unit of measure

LINEAR I 3D

Text Text

* Footnote
Source: Source 295
Unit of measure

LINEAR J 3D

Text

Text Text

Text

* Footnote
Source: Source 296
Unit of measure

LINEAR N 3D

Text Text Text Text

* Footnote
Source: Source 297
Unit of measure

LINEAR P 3D

Text

Text

Text

* Footnote
Source: Source 298
LINEAR Q 3D

Text Text

299
LINEAR Q 3D

Text Text

300
Unit of measure

CUTOUT 3D

Text

Text Text

Text

* Footnote
Source: Source 301
LINKS 3

Plan Support
Implement

302
PERSPECTIVE 3D

Module und Variations_E 303

PROPELLER 3D

Text

Te
x t

Text

304
RINGS 3D

Module und Variations_E 305

Unit of measure

SCALE

Text

Text

* Footnote
Source: Source 306
Unit of measure

SCALES

Text

Text

* Footnote
Source: Source 307
SIZES IN

Text

Text

Text

Text

Text

Text

308
SPIRAL1 3D

309
SPIRAL2 3D

Brakes

Spiral

Tube in tube

Module und Variations_E 310

SPOTLIGHT

Text Text

Text Text

311
STAIRCASE

Text

Text

Text

Text

Text

Text

Module und Variations_E 312

WIRE CUBES

Text

Text

313
ARROWS

Text

Text Text
Text

Text Text

Text

314
BLADES

Text
Text

Text
Text

315
Unit of measure

BOX
Text Text

Text Text

* Footnote
Source: Source 316
Unit of measure

BOX
Text Text

Text Text

* Footnote
Source: Source 317
Unit of measure

INCOMING

Text
Text

Text

Text

Text
Text

* Footnote
Source: Source 318
Unit of measure

RIBBON

Text

Text

Text

Text

Text

* Footnote
Source: Source 319
Unit of measure

RING

Text
Text

Text
Text
Text

* Footnote
Source: Source 320
UPON 2

Text

Text

321
CONTINUOUS

Text Text
Text Text

Text
Text Text Text

322
LINEAR K

Text

Text

Text

Text

Text

Text

323
Unit of measure

STEP 5

Text
Text

Text
Text

Text

* Footnote
Source: Source 324
Unit of measure

2 ON 1

Text
Text

Text

Text

* Footnote
Source: Source 325
AGAINST

Text

Text

Text

Text

Text

Text

326
AT WORK
Text

Text Text Text

Text

327
COUPLED HORIZ

Text Text

328
COUPLED VERT

Text

Text

329
FOCUSED

Text Text

Text Text

330
Unit of measure

FORCES AT WORK

New
entrant

Industry
Suppliers Buyers
competitors

Substitutes

* Footnote
Source: Source 331
PARALLEL

Text

Text

Text

332
SPLIT

Text

Text Text

Text

333
SURROUND

Text

334
TWISTED

Text

Text

335
UP & AWAY

Text Text

336
UP & DOWN

Text
Text

337
3Cs TRIANGLE

Customer

Distributors

Clients Competitors

Suppliers

338
BUSS PORTFOLIO

High
Competitive position

Medium
Low

Low Medium High

Product/market attractiveness

339
CHANGE BOARD

Commitment Capability
Change
vision Individual Enabling
Conviction Courage
activity devices

Chief
Executive

Leadership
groups

Down the line

External
constitution

340
Unit of measure

PENTAGON

2 5
Restructuring framework

3 4

* Footnote
Source: Source 341
Unit of measure

PRICE BENEFIT
Benefit

Competitive
advantage

Competitive
disadvantage

Price

* Footnote
Source: Source 342
Unit of measure

SMILE CHART

Appraise performance Bottom up action

and prospects programs
1 8
Develop
strategy 2
3 7 Top down
action programs

4 6
Redesign Assess change
pivotal jobs 5 readiness
Design the skill
building process

* Footnote
Source: Source 343
STRAT MANAGE
Stage 4

Stage 3

Stage 2
Stage 1

Forecast Externally Strategic

Budget based orientated management
planning planning planning

Meet budget Predict the Think Create the

and schedule future strategically future

Value system

344
TREE PRODUCTIVITY
Selling margin
Contribution
Effectiveness Sales
Contribution Available
selling time Selling rate
Sales
Available selling time
Productivity
Contribution Utilization
Total selling costs Available selling time
Total sales time

Efficiency Support leverage

Available selling time Total sales time
Total selling costs Support costs

Support intensity
Support costs
Total selling costs

345
VALUE CREATION

Improve core
Redeploy
business
assets
performance

Maximize
shareholder
value

Adopt sound Grow through

financing acquisition
approach and/or merger
Grow
through
cultural
initiative

346
VALUE SOURCES

Industry restructure
Corporate
center skills Internal controller

Shared resources
Client’s relative Linkages
between Transfer of capability
ability to extract
value business units
Vertical integration

Differences in tax position

Real
Existence of non-cases objectives
Financial
ownership fit
Inefficiencies in financial markets
Perceived
Difference in valuation technique

347
 GANTT10
<##>
Header <##> <##> <##> <##> <##> <##> <##> <##> <##> <##>
Text

348
 GANTT15
##
Header ## ## ## ## ## ## ## ## ## ## ## ## ## ## ##
Text

349
LEFT TO RIGHT

Text

Text Text

Text

350
STUDY OBJECTIVE

Text

Sub-objectives
Text Text Text Text

Process objectives
Text

351
TOP DOWN
Text

Text

Text Text Text Text Text

352
2X2 CUBED

Text Text
Text

Text Text
Text

x t
Te
e xt
Text Text T

353
2X2 EXTENDED

Text
Text Text
Text
Text

Text Text Text

Text

Text Text
Text

354
2X2 TOWER

t
Tex
t Tex
Tex t
Tex t Tex Text
t

355
2X2
Text Text

Text
Text

Text Text
Text

Text Text
Text

356
3X3 EXTENDED

Text
Text Text Text
Text

Text Text Text Text

Text
Text

Text Text Text

Text
Text

Text Text Text

Text

357
3X3
Text Text Text

Text
Text Text Text
Text
Text

Text Text Text

Text

Text Text Text

Text

358
PASS THROUGH

Text Text

359
FLOW DOWN

Text

Text

Text

360
4 BOX 3D
Text
Text

Text
Text

361
BOUNCE

Text

362
CUBE WITH CIRCLES

Text Text

363
SEASAW

Text

Text

364
WAY THRU
Text

Text

365
DECISIONS Text

Text

Text

Text

Text
Text
Text
Text
Text

366
LOOPS

Text Text Text

367
ROLLERS

Text

Text

Text

368
2 AROUND

Text

Text

369
4 IN 1 SQUARE
Text

Text
Text

Text

Text

370
SIZES IN

Text Text

Text Text

Text Text

Text Text

Text
Text

Text
Text

371
CROSS SECTION

Text Text

372
HONEYCOMB

Text

Text Text

Text

Text Text

Text

373
JOINT

Text Text

Text Text

Text Text

Text Text

Text Text

374
VENN 2

Text Text

375
VENN 3

Text Text

Text

376
AREA

350

300

250
Label 1

200

150
Label 2
100

50
Label 3
0
1996 1997 1998 1999 2000 2001

Module und Variations_E 377

BAR

Label 1 50

Label 2 40

Label 3 30

Label 4 20

Label 5 10

Module und Variations_E 378

BAR BUTTED

40
Label 1 50
55

30
Label 2 40
50

20
Label 3 30
45

10
Label 4 25
30

5
Label 5 15
25

Module und Variations_E 379

BAR STACKED

Series Series Series

Label 1 50 23 43 000

Label 2 40 25 23 000

Label 3 30 45 23 000

Label 4 20 65 23 000

Label 5 10 96 23 000

Module und Variations_E 380

BAR STACKED 100%

Series Series Series 100%=

Label 1 45 90 50 000

Label 2 20 80 40 000

Label 3 30 70 30 000

Label 4 40 60 20 000

Label 5 50 50 10 000

Module und Variations_E 381

Unit of measure

BUBBLETitle
Unit of measure
700

600 Label 5

500 Label 6

400
Label 4

300 Label 3
Label 2
200
Label 1
100

0
0 50 100 150 200 250
Title
Unit of measure
* Footnote
Source: Source Module und Variations_E 382
Unit of measure

COLUMN
60

50

40

30

20

Label 1 Label 2 Label 3 Label 4 Label 5

* Footnote
Source: Source Module und Variations_E 383
Unit of measure

COLUMN
Title 2 Title
Unit of measure Unit of measure

Label 1 Label 2 Label 3 Label 4 Label 5 Label 1 Label 2 Label 3 Label 4 Label 5

* Footnote
Source: Source Module und Variations_E 384
Unit of measure

COLUMN BUTTED
80

70 70

60 60 60

50 50 50

40 40 40

30 30

20

Label 1 Label 2 Label 3 Label 4 Label 5

* Footnote
Source: Source Module und Variations_E 385
Unit of measure

COLUMN STACKED 000

000 30

25
000
50
000 20
000 40
20
30
Series 20 20
20 20
Series 20 20
20
Series 20 60
50
40
30
Series 20

Label 1 Label 2 Label 3 Label 4 Label 5

* Footnote
Source: Source Module und Variations_E 386
COLUMN STACKED 100%

100%= 000 000 000 000 000

15 10 10 10
Series 20
10 10
15 20

Series 20 20
40 20
35
Series 30

60
50
35 40
Series 30

Label 1 Label 2 Label 3 Label 4 Label 5

Module und Variations_E 387

Unit of measure

COMBO
Title PIE SEGMENT COLUMN Title
Unit of measure Unit of measure
Label 5 100% = 000

10
30 Series
Label 4
10

45 Label 1
30 Series
Label 3 15

20 Series

20
20 Series
Label 2
Label 1

* Footnote
Source: Source Module und Variations_E 388
Unit of measure
Title
COST CURVE
Unit of measure
300

Label 5
250

Label 4
200

150

100
Label 3

50
Label 2
Label 1
0
0 50 100 150 200
Title
* Footnote
Unit of measure
Source: Source Module und Variations_E 389
Unit of measure
Title Title
DUAL COLUMN LINE
Unit of measure Unit of measure
200 1,000
176
180 900

160 150 800

140 700

120 600
100
100 500
85
80 70 400

60 300
45
40 30 200

20 10 100

0 0
1990 1991 1992 1993 1994 1995 1996 1997

* Footnote
Source: Source Module und Variations_E 390
Unit of measure
Title Title
DUAL LINE
Unit of measure Unit of measure
200 1,000

180 900

160 800

140 700

120 600

100 500

80 400

60 300

40 200

20 100

0 0
1990 1991 1992 1993 1994 1995 1996 1997

* Footnote
Source: Source Module und Variations_E 391
Unit of measure

LINE
600

Label 1
500

400

Label 2
300

Label 3
200
Label 4

100

0
1990 1991 1992 1993 1994 1995 1996 1997

* Footnote
Source: Source Module und Variations_E 392
Unit of measure

PIE
Label 5
10

Label 4
10

45 Label 1

Label 3 15

20

Label 2

* Footnote
Source: Source Module und Variations_E 393
Unit of measure

PIE 2
Title Title
Unit of measure Unit of measure
Label 5 Label 5
10 10
Label 4 Label 4
10 10

45 Label 1 45 Label 1
Label 3 15 Label 3 15

20 20

Label 2 Label 2

* Footnote
Source: Source Module und Variations_E 394
Unit of measure

RANGE HIGH LOW

250

200

150

100

50

0
1990 1991 1992 1993 1994 1995 1996 1997

* Footnote
Source: Source Module und Variations_E 395
Unit of measure

SCATTER X & Y
300

250

200

150

100

50

0
0 50 100 150 200

* Footnote
Source: Source Module und Variations_E 396
Unit of measure

WATERFALL BAR

Label 50
1

Label
25
2

Label
45
3

Label
65
4

Label
185
5

* Footnote
Source: Source Module und Variations_E 397
Unit of measure

WATERFALL COLUMN
80

20

20

20
20

Label Label Label Label Label

1 2 3 4 5

* Footnote
Source: Source Module und Variations_E 398
定位目标 结构目标

战略目标
体系

经营目标 管理目标

Module und Variations_E 39

 •使命 Mission
企业为什么存在

• 愿景 Vision
应成为一个什么样的企业

目
标 核心价值确认 业务范围 核心价值实现步 确定战略实施 总体经营目标
•公司战略 －分析企业优 －客户 骤 阶段 －营业收入
及 劣势 －产品 －价值链定位 －何时介入 －利润
规 －确定核心价 －地域 －如何实现核心 －何时扩张 －资本收益
划 值 价值 －净现金流

•业务战略 A
... A A A A A

•职能战略
技术研发、人力资源、服务……

Module und Variations_E 400

Unit of measure

ARROWS

* Footnote
Source: Source Module und Variations_E 401
Unit of measure

MCKINSEY LOGO

* Footnote
Source: Source Module und Variations_E 402
 Legend
Unit of measure Legend
MOONS Legend

Low
Medium
High

Low
Medium
High

* Footnote
Source: Source Module und Variations_E 403
 STICKER
Unit of measure

STICKER

ILLUSTRATIVE

CONFIDENTIAL
PRELIMINARY
DRAFT
ESTIMATE
EXAMPLE
FOR DISCUSSION ONLY

FOR DISCUSSION

* Footnote
Source: Source Module und Variations_E 404
Unit of measure

STICKER OTHER

PRELIMINARY TO BE COMPLETED
DISCUSSION DRAFT DRAFT
BACKUP
DISGUISED PRELIMINARY
ESTIMATE HYPOTHESIS
DRAFT FOR DISCUSSION
CONFIDENTIAL STRAW MAN
SAMPLE DISCUSSION DRAFT REVISED
CONCEPTUAL DISGUISED CLIENT
PROPOSED EXAMPLE

ROUGH ESTIMATE

* Footnote
Source: Source Module und Variations_E 405
Unit of measure

• Text
Text

• Text
Text

• Text
Text

* Footnote
Source: Source Module und Variations_E 406
Unit of measure

Title Title

• Text • Text

* Footnote
Source: Source Module und Variations_E 407
Unit of measure

Title Title

• Text • Text

Text

* Footnote
Source: Source Module und Variations_E 408
 EXHIBIT TITLE
Title

•
Text

•
Text
Text

•
Text

* Footnote
Source: Source Module und Variations_E 409
 Title
EXHIBIT TITLE
•
Text

•
Text

•
Text

* Footnote
Source: Source Module und Variations_E 410
 Title Title
EXHIBIT TITLE
• •
Text

• •
Text

• •
Text

* Footnote
Source: Source Module und Variations_E 411
 EXHIBIT TITLE Title Title Title

• • •
Text

• • •
Text

• • •
Text

* Footnote
Source: Source Module und Variations_E 412
Title Title
Measure Measure

100% = xxxx 100% = xxxx

Label 4 Label 4

Label 3 10 Label 3 10
10 10
45 Label 5 45 Label 5
Label 2 15 Label 2 15

20 20

Label 1 Label 1

Module und Variations_E 413

Title Title Title
Measure Measure Measure

100% = xxxx 100% = xxxx 100% = xxxx

Label 4 Label 4 Label 4

Label 3 10 Label 3 10 Label 3 10

10 10 10
45 Label 5 45 Label 5 45 Label 5
Label 2 15 Label 2 15 Label 2 15
20 20 20

Label 1 Label 1 Label 1

Module und Variations_E 414

Title Title
Measure Measure
100% = xxxx 100% = xxxx
Label 4 Label 4

Label 3 Label 3
Label 5 Label 5
Label 2 Label 2

Label 1 Label 1

Title Title
Measure Measure
100% = xxxx 100% = xxxx
Label 4 Label 4
10 10
Label 3 Label 3
10 10
45 Label 5 45 Label 5
Label 2 15 Label 2 15

20 20
Label 1 Label 1

Module und Variations_E 415

Module und Variations_E 416
Unit of measure

Title Title Title

Measure Measure Measure

350 350 350

298 298 298
300 278 300 278 300 278
267 267 267
245 250 245 250 245 250
250 230 250 230 250 230

200 200 200

150 175 180 150 175 180 150 175 180

165 165 165
100 120 130 100 120 130 100 120 130
89 89 89
50 50 50

0 0 0
1990 91 92 93 94 1995 1990 91 92 93 94 1995 1990 91 92 93 94 1995

* Footnote
Source: Source Module und Variations_E 417
 Text

Text
Text Text
Text Text
Text Text

Text

Text

Text

Module und Variations_E 418

 Title
Measure
325
350 298 300
267 278
300 245 250
230
250
200
150 220
175 180 195
100 165
120 130
50 89
0
1990 1991 1992 1993 1994 1995 1996 1997
Text
Title
Measure
325
350 298 300
267 278
300 250
230 245
250
200
220
150 180 195
165 175
100
120 130
50 89
0
1990 1991 1992 1993 1994 1995 1996 1997

* Footnote
Source: Source Module und Variations_E 419
Unit of measure
Title
Measure
400 298 300 325
267 278
245 250
300 230
200
195 220
100 165 175 180
89 120 130
0
1990 1991 1992 1993 1994 1995 1996 1997
Title
Measure
325 Title
350 298 300 Measure
267 278
300 245 250 400 325
230 278 298 300
250 245 267 250
300 230
200
220 200
150 180 195 220
165 175 100 175 180 195
100 165
130 89 120 130
120 0
50 89
1990 1991 1992 1993 1994 1995 1996 1997
0
1990 1991 1992 1993 1994 1995 1996 1997
Title
Measure
400 298 300 325
267 278
245 250
300 230
200
195 220
100 165 175 180
89 120 130
0
1990 1991 1992 1993 1994 1995 1996 1997

Module und Variations_E 420

 Consulting Market Research Staff Timing
Projects Budget Budget A.T.
Requirements Requirements Chinfon Kearney Q3 ’97 Q4 ’97 Q1 ’98 Q2 ’98 Q3 ’98 Q4 ’98
Phase I (US$ 000) (US$ 000)
1. Improve customer service and plan 125 4 1
other operational improvements
2. Develop auto package and cross-sell 125 30 2 1
to existing customers
3. Align credit card portfolio and 125 30 2 1
develop young family credit card
4. Develop information technology plan 80 2 1
for lifestage marketing
5. Develop consumer banking risk 80 2 1
management process and systems
6. Develop consumer banking 80 2 1
organization
Phase II
7. Develop newly wed card and home 125 30 2 1
package
8. Implement changes to credit card 2 0
operations
Phase III
9. Develop young singles card 125 30 2 1
10. Develop consumer lending business 125 2 1
processes
11. Develop established family card and 125 30 2 1
investors package

Module und Variations_E 421

 TBD Steering Committee

Project coordinator
Chinfon – Mr. Liu
A.T. Kearney – Shanley Lee

Phase I

1. Improve 2. Develop auto 3. Align card 4. Develop 5. Develop 6. Develop

customer package and portfolio, lifestage consumer consumer
service and cross-selling develop marketing IT banking credit banking
other card young family plan risk organization
operations card management

Module und Variations_E 422

Module und Variations_E 423
 High
A.T. Kearney
A.T. Kearney
&
&
EDS
EDS
Strategy
and
Operating
Capability

Low High
Technology
Capability

Module und Variations_E 424

Chapter 1) SSSSSSSS Chapter 1) SSSSSSSS
TTTTTTTTTT TTTTTTTTTT
• AAAAA • AAAAA
• BBBBB • BBBBB
• CCCCC • CCCCC
UUUUUUUUUU UUUUUUUUUU
• DDDDD • DDDDD
• EEEEEE • EEEEEE
• FFFFFFF • FFFFFFF
Chapter 2) VVVVVVVV Chapter 2) VVVVVVVV
• GGGGGG • GGGGGG
• HHHHHH • HHHHHH
• IIIIIIIIIII • IIIIIIIIIII
• JJJJJJJJJJ • JJJJJJJJJJ
Chapter 3) WWWWWWW Chapter 3) WWWWWWW
• KKKKK • KKKKK
• LLLLLL • LLLLLL
• MMMMM • MMMMM
– NNN – NNN
– OOO – OOO
– PPPP – PPPP

Module und Variations_E 425

 Turnover per store Foreign supermarket N umber of stores
(US$ million) Country / Name / Year of entry
1997
120
0.833 U.S.A. AA 1994 125 1999F
70
0.757 Japan BB 1984 90
60
1.04 HK CC 1995 90

1 Japan DD 1995 59
309
11
1 Dutch EE 1996 77

Foreign Mega-marts
4.68 5
Japan FF 1996 6
4
5.15 French GG 1995 9

Local supermarket
0.805 Shanghai HH 135

0.61 Shanghai II 158

Module und Variations_E 426

Module und Variations_E 427
 EXAMPLE BACK UP
EXAMPLE BACK UP REVISED
STICKER AND OTHERS REVISED
ESTIMATE TENTATIVE HYPOTHESIS

ESTIMATE TENTATIVE STICKER AUTOMAKER PROPOSED CONCEPTUAL ILLUSTRATIVE

PROPOSED HYPOTHESIS CONFIDENTIAL PRELIMINARY

ROUGH ESTIMATE VERY PRELIMINARY

CONCEPTUAL ILLUSTRATIVE
TO BE COMPLETED WORK IN PROGRESS
PRELIMINARY CONFIDENTIAL
ONLY FOR DISCUSSION
ROUGH ESTIMATE VERY PRELIMINARY
TO BE COMPLETED

 
ONLY FOR DISCUSSION
WORK IN PROGRESS

Module und Variations_E 428

High
Medium
Low

Module und Variations_E 429

STICKER AND OTHERS

Module und Variations_E 430

MAPS

Module und Variations_E 431

 WORLD MAP

* Footnote
Source: Source Module und Variations_E 432
 黑龙江

吉林
新疆
辽宁
甘肃 内蒙古
北京
河北
宁夏
青海 山西 山东

陕西 河南 江苏
西藏
安徽
湖北 上海
四川
浙江
江西
湖南
贵州 福建
云南

湾
台
广西 广东

海南

Module und Variations_E 43

ACCENTURE IN ASG

ASG –
Austria , Switzerland,
Germany
Hamburg

Berlin
Düsseldorf

Frankfurt
EMEAI
München

America Wien
Zürich
Asia/
Pacific
2,750 Employees
7 Offices
Revenues: 1,24 Mrd. DM

Module und Variations_E 434

Module und Variations_E 435
END OF DOC
APPENDIX

Module und Variations_E 436