Luolan PPT

Modules and variations
New graphics guidelines

Design proposals
Roland Berger
Hamburg, November 2001
市场部网 www.shichangbu.com
Module und Variations_E 1
Contents Page
A. Standard slides 3
B. Lists (1) – Factors, no specific number 7
C. Lists (2) – Factors, specific number 13
D. Matrix – Factors, comparisons 24
E. Process (1) – Factors, steps 35
F. Process (2) – Factors, impact 49
G. Process (3) – Factors, interlinked 67
Annex: Nine key changes compared to the old standards 73
A. Standard slides

Consultant profile: [first name, last name]
Position: xxxxxxxxxxxxxxxxxxxxxxxx Born: xxxx Nationality: xxxxxxxxxxxxxxxxxxxxx
Education Professional experience Key projects

xxxx-xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxx xxxx-xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
xxxx
Industry competence
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
xxxx
Languages Methodological competence
German xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxx
xxxx
Updated: mm/year
Organizational chart
Organizational chart (including headcount)
....
... ...
... ... ... ... ... ...
... ... ... ... ... ...

... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...
… … … … … …
... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...
… … … … … …
... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...
… … … … … …
... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...
… … … … … …
... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...
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... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...
… … … … … …
... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...
… … … … … …
... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...
B. Lists (1) – Factors, no specific number

Lists – horizontal (variations)
1 2
Heading Heading Heading Heading Heading Heading

Details Details Details
Details Details Details
3 4
Heading Heading Heading Heading Heading Heading

Details Details Details Details Details Details
Lists – vertical (variations)
1 2
… … … …
… … … …
… … … …
3 4
....
… …
....
… … ....
....
… …
....
Schedule
1 2
Month 1 Month 2 Month 3 Month 1 Month 2 Month 3

Activities 1 2 3 4 5 6 7 8 9 10 11 12 Activities 1 2 3 4 5 6 7 8 9 10 11 12
A. A.
B. B.
C. C.
Sets of guidelines
1 Guidelines 1
Comments 1
2 Guidelines 2
Comments 2
3 Guidelines 3
Comments 3
4 Guidelines 4
Comments 4
5 Guidelines 5
Comments 5
C. Lists (2) – Factors, specific number

Pyramid (3 or 4 levels)
Pyramid (5 levels/centered)
3 factors (interwoven)
1 2 3
.... .... ....
Common ground
4 factors (1)
4 factors (2)
4 factors (3)
Factor 1
Factor 4 Factor 2
Factor 3
4 factors (3a – weighted)
Factor 1
Factor 2
Factor 4
Factor 3
3
4 factors (3b – dynamic)
Factor 1
2 Factor 2
Four
dynamic
factors
Factor 4 4
Factor 3
6 factors (variation)
D. Matrix – Factors, comparisons

Matrix/table
(Horizontal/vertical comparison of data – variations)
1 2
3 4
Special types of matrix – opportunities/threats
1 2
Opportunities Threats
… … Threats
… …
Opportunities
3 4
Opportunities Threats Opportunities Threats

… … … …
Special types of matrix – pros and cons
1 2
… … … …
… …
Special types of matrix – controversy
1 2
3 4
Special types of matrix – conflict/tension (1)
Special types of matrix – conflict/tension (2)
Special types of matrix – bottom up/top down (1)
... ...
BOTTOM UP TOP DOWN
Special types of matrix – bottom up/top down (2)
TOP
DOWN
... ...
UP
BOTTOM
Special types of matrix – equilibrium
… …
Special types of matrix – imbalance
E. Process (1) – Factors, steps

Processes
Process/phases
1 2
1 2 3 4 5
… … … … … Phase 1 Phase 2 Phase 3
… … …
3 4
Phase 1 Phase 2 Phase 3 Phase 1 Phase 2 Phase 3
… … … … … …
Cycles (1) (color presentation)
Cycles (2)
Spirals (orthogonal)
1 2
Hurdles
Resistance/obstacles
1 2 3 4
6 7
Filters
1 2 3
Change of mindset/direction
1 2
3 4
Nodes/interfaces
2 6
3
8
Pressure
1 2
Increase/decrease
1 2 3 4 5 6 7 8
Various types of brackets (to be used instead of block arrows)
1 2 3 4 5 6 7 8 9 10 11
F. Process 2 – Factors, impact

Consequences (1)
… ...
… ...
… ...
… ...
… ...
… ...
Consequences (1a)
… ...
… ...
… ...
… ...
… ...
… ...
Consequences (2)
… … … …
… …
… …
Consequences (3)
... ...
… …
... ...
Consequences (4)
1
... ...
… …
... ...
… …
Impact (3 factors)
TIME
COST
QUALITY
Impact (4 and 6 factors)
Impact (4 factors)
Factor 1 Factor 2
Generic
description of
the 4 factors
Factor 4 Factor 3
Impact (5 factors)
Factor 1
Factor 5 Factor 2
Generic
description of
the 5 factors
Factor 4 Factor 3
Impact (6 factors)
Factor 6 Factor 1
Factor 5 Generic Factor 2

description of
the 6 factors
Factor 4 Factor 3
Impact (7 factors)
Factor 1
Factor 7 Factor 2
Generic
description of
Factor 6 the 7 factors Factor 3
Factor 5 Factor 4
Impact (8 factors)
Factor 8 Factor 1
Factor 7 Factor 2
Generic
description of
Factor 6 the 8 factors Factor 3
Factor 5 Factor 4
Impact and result (1)
6
success factors
Impact and result (2)
5
success factors
Vision
Vision
Action/reaction
… …
… … … …
Value chain
Company
Supplier Customer
Development Production Sales Distribution
G. Process 3 – Factors, interlinked

Action/reaction (1)
Action/reaction (2) (transparent – color presentation)
Interaction
1 2 3
Jigsaw puzzle
Spiral
Annex:
Nine key changes compared to the old standards

New Content design – Key changes regarding „lean, linear, literal"
If boxes are used,

…Do not use shading or borders
Instead, use unframed colored shapes in
shades of key blue, for emphasis only
Stufe 1 Stufe 2 Stufe 3
…Do not use ovals
Instead, use AutoShapes with corners
completely rounded off
Do not use stickers with lines

Backup Instead, use upper case stickers (13 point), (key BACKUP
blue shade 1), positioned in the header area
Do not put numbers in circles

1 2 3 4 1 2 3 4
Instead, put them in squares (key blue shade
1), white lettering, bold
Do not use block arrows
Use variations instead
New Content design – Key changes regarding „lean, linear, literal"
Do not use speech bubbles Arrow function

can be switched
Instead, use AutoShapes/callouts/third row on and off/
(you can use the arrow function!) positioned to
the side
Do not use big multicolored cartoons/ Clip Art
Instead, use pictograms (if not available: convert

Clip Art to linear monochrome versions)
There are obvious Do not position text behind graphics

disadvantages to positioning Text is easy to
text behind graphics read if not
Position text to the side of graphics instead positioned
behind graphics
Do not use miniature charts as navigators
4 Instead, use mathematical navigators (key blue 1 2 3 4

shade 1), white lettering, bold, 13 point

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Modules and variations

New graphics guidelines

B. Lists (1) – Factors, no specific number 7

C. Lists (2) – Factors, specific number 13

D. Matrix – Factors, comparisons 24

E. Process (1) – Factors, steps 35

F. Process (2) – Factors, impact 49

G. Process (3) – Factors, interlinked 67

Annex: Nine key changes compared to the old standards 73

Module und Variations_E 3

Position: xxxxxxxxxxxxxxxxxxxxxxxx Born: xxxx Nationality: xxxxxxxxxxxxxxxxxxxxx

Education Professional experience Key projects

... ... ... ... ... ...

Module und Variations_E 7

Heading Heading Heading Heading Heading Heading

Heading Heading Heading Heading Heading Heading

Month 1 Month 2 Month 3 Month 1 Month 2 Month 3

Module und Variations_E 13

.... .... ....

Module und Variations_E 24

Opportunities Threats Opportunities Threats

BOTTOM UP TOP DOWN

Module und Variations_E 35

Phase 1 Phase 2 Phase 3 Phase 1 Phase 2 Phase 3

Module und Variations_E 49

Factor 5 Generic Factor 2

Development Production Sales Distribution

Module und Variations_E 67

Module und Variations_E 73

If boxes are used,

Do not use stickers with lines

Do not put numbers in circles

Do not use block arrows

Use variations instead

Do not use speech bubbles Arrow function

Do not use big multicolored cartoons/ Clip Art

Instead, use pictograms (if not available: convert

There are obvious Do not position text behind graphics

Do not use miniature charts as navigators

4 Instead, use mathematical navigators (key blue 1 2 3 4

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