PRESENTATION OF PROJECT REPORT ON

A STUDY ON CUSTOMER SATISFCATION OF PRODUCTS AND SERVICES

BOTTLERS NEPAL (TERAI) LIMITED
GONDRANG, NARAYANGHAT

Presented
SonambyBangshi
:
BBA 6th Semester
 Now… Let’s talk about

BOTTLERS NEPAL (TERAI) LIMITED

 INTRODUCTION

Bottlers Nepal Limited (BNL) is the

only bottler of Coca-Cola products in
Nepal, and has two bottling plants;
namely Kathmandu (Bottlers Nepal
Limited – BNL) and Bharatpur (Bottlers
Nepal (Terai) Limited,) which is 160 km
from Kathmandu, its capital. 
 THE COCA-COLA COMPANY

HONEST DIET COKE

GOLD PEAK
DEL VALLE

COCA COLA

ODWALLA
THE COCA
-COLA FANTA

COMPANY MINUTE MAID

SPRITE

MELLO COCA COLA ZERO

YELLO FAIRLIFE
SUGAR
GEORGIA
CUSTOMER SATISFACTION
Customer Satisfaction On Products And Services Of The Coca-Cola Bottlers Nepal (Terai) Limited

To Define
The number of customers, or percentage of total
customers, whose reported experience with a firm,
its products, or its services exceeds specified
satisfaction goals.
Customer is a value – maximizer, within the
bounds of search costs and limited knowledge,
mobility, income and form an expectation of value
and act upon it. Whether or not the offer lives up to
the value expectation affects both satisfaction and
repurchase probability. The project is related with
all the core activities of a marketing person when
he/she tries to analyze that whether customers are
really satisfied with the product or whether they
wants some changes as per their needs and
requirements.
 PROJECT OBJECTIVES
Customer Satisfaction of Products and Services of Bottlers Nepal (Terai) Pvt. Ltd.

Satisfaction level Understand the

of customers customer preference
towards coca cola

OBJECTIVES

allocate customer choices Make qualitative

according to market judgment about the
segmentation bases firm's position on
customer attraction
 ANALYSIS
Customer Satisfaction On Products And Services Of The Coca-Cola Bottlers Nepal (Terai) Limited

COSTUMERS
Knowing theSATISFACTION
costumers view on COSTUMER
BN(T)L after consumption Finding if costumers are giving
PREFERENCE
priority to BN(T)L products or
its competitors
COMPETITION
ON
MARKET POSITION MARKET
Current market position QUALITY (COSTUMER’S
occupied by BN(T)L product Costumers mindset about the
PRESPRCTIVE)
products offered by bottler’s
Nepal (Terai) LTD
 SWOT ANALYSIS
Customer Satisfaction On Products And Services Of The Coca-Cola Bottlers Nepal (Terai) Limited

Strength Opportunity
Effective and efficient there is no limit to how
salesman much they consume.
Well established customer
links
Healthy financials SWO T

Weakness Threat
Multichannel conflicts Strong competitors
Delay in redresses of
grievances of retailers.
 INFORMATION SOURCE
Customer Satisfaction On Products And Services Of The Coca-Cola Bottlers Nepal (Terai) Limited

Internal Sources External Sources

1. Marketing Report 1. Client Testimonial

2. Annual Report 2. Company Associations
3. Human Resources 3. Official Sources
4. Shows & Meeting
5. Press Article
 CONCLUSION
Customer Satisfaction On Products And Services Of The Coca-Cola Bottlers Nepal (Terai) Limited

TO
CONCLUDE
Satisfaction with Relationshi
quality level about the over-all
the satisfaction p
Bottlers Nepal (Terai) Pvt.
services does not depend on response Ltd. adopt a good customer
time or price but depends on the level of relationship management
satisfaction with quality

Threats as opportunity Customer is King

The threats of competition from Since the period of response and price
private limited companies are forcing levels do not influence perception about
the manager to be more efficient in service level, it is adequate if the company
managing and utilizing the products maintains the present level but concentrate
its efforts in reducing rejections
experienced by the customer.
Your Topic
your www.company.com
WWW.YOURCOMPANY.COM
LOGO
 RECOMMENDATIONS

Key Points

PRODUCT PRICE PLACE PROMOTION

Quality of the The price for all Key areas to focus Get on with and
products the company products on for market should focus on emerging
have been providing market should be be targeted digital marketing
shouldyournot age with reasonable to strategies
Your Topic www.company.com
longing
LOGO
customers WWW.YOURCOMPANY.COM
 Thank You!
Your Topic
your www.company.com
WWW.YOURCOMPANY.COM
LOGO