Strategies at

Corporate Level
Expansion Strategies
 What is strategy ?
• A plan of action designed to achieve a long
term goal.

• A business strategy is the means by which it

sets out to achieve its desired ends
(objectives).
• It can simply be described as a long-term
business planning. 
 Corporate Strategy Alternatives

Retrench Combinati
Stability Expansion
ment on
 Corporate level strategies
Strategy Basic Features
The firm stays with its current businesses and product markets;
Stability maintains the exiting level of effort; and is satisfied with
incremental growth

Here, the firm seeks significant growth-may be within the current

Expansion businesses; may be by entering new business that are related to
existing businesses.

Retrenchment the firm retrenches some of the activities in some business(s), or

drops the business as such through sellout or liquidation.

the firm combines the above strategic alternatives in some

Combination permutation/combination so as to suit the specific requirements
of the firm.
 Growth & Expansion

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