AUDIENCE

• RAP/HIPHOP PSYCHOMETRIC DESCRIPTIONS OF MY AUDIENCE

With the genre that I have chosen I would highly doubt that the
AGE - YOUNG MALES ( 18-34 ) – because of the deep / explicit audience would be a mainstreamer – they seek security from
tried and tested things , not really a fan of change – so it would
lyrics in the music ( words relating to that time / era )
be unlikely they fit into the rap genre . Two psychometrics that
ETHNICITY ( IT’S A MIX BUT ITS MOSTLY PEOPLE OF COLOUR WHO could fit into the standards would be the aspirer ( seeking
ENJOY THE RAP GENRE , HOWEVER THERE IS A SLIGHT % OF status by jumping on trends and investing in luxury goods ) and
WHITE PEOPLE WHO ENJOY THE GENRE ( GANGSTA RAP / RAP the explorer ( discovering new things for the experience and
REALLY ORIGNATED FROM BLACK ARTISTS - SUGARHILL GANG’S themselves , they like new innovative things )
( RAPPERS DELIGHT ) WAS CONSIDERED THE VERY FIRST RAP SONG
+ THE FIRST RAP SINGLE TO BECOME A TOP 40 .
Aspirer
GENDER – MALE
CLASS – THE AUDIENCE WOULD MMOST LIKELY BE FROM A LOWER
CLASS / MIDDLE BACKGROUND , THIS IS BECAUSE OF THE URBAN
CULTURE , THE ARTISTS COME FROM THE BOTTOM/HOOD AND
RAP FOCUSES ON THEIR UPCOMING AND FAME . THERE IS NO
REPRESENTATION OF UPPER CLASS IN THE RAP GENRE UNLESS THE
ARTIST IS SHOWING OFF THEIR WEALTH ( WHICH MANY DO )
Explorer