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  • Midterm Presantation On SAMSUNG Electronics: Presented by

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    Atif Afsar
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    Samsung's midterm presentation discusses three requirements for increasing brand equity in Canada. First, discontinuing low-end profitable items could risk losing market share and damaging Samsung's brand position. Second, opening Samsung retail stores may have advantages over multi-brand retailers but consumers prefer buying electronics from big box stores. Third, while Canadian customers are price sensitive, increasing prices does not necessarily mean customers will switch brands, though the market is highly competitive.

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    Samsung's midterm presentation discusses three requirements for increasing brand equity in Canada. First, discontinuing low-end profitable items could risk losing market share and damaging Samsung's brand position. Second, opening Samsung retail stores may have advantages over multi-brand retailers but consumers prefer buying electronics from big box stores. Third, while Canadian customers are price sensitive, increasing prices does not necessarily mean customers will switch brands, though the market is highly competitive.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    9 views10 pages

    Midterm Presantation On SAMSUNG Electronics: Presented by

    Uploaded by

    Atif Afsar
    Samsung's midterm presentation discusses three requirements for increasing brand equity in Canada. First, discontinuing low-end profitable items could risk losing market share and damaging Samsung's brand position. Second, opening Samsung retail stores may have advantages over multi-brand retailers but consumers prefer buying electronics from big box stores. Third, while Canadian customers are price sensitive, increasing prices does not necessarily mean customers will switch brands, though the market is highly competitive.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    Midterm Presantation

    on
    SAMSUNG Electronics
    Presented by

    • Atif Afsar
    Requirement - 01
    To increase brand equity, should Samsung
    discontinue the low-end profitable items which is
    the mainstay of Samsung’s operation in Canada?
    Losing market share Rebuilding the brand position in that
    product segmentation

    3
    Requirement - 02
    To increase brand equity, Should Samsung open its
    own nationwide retail channels when consumers
    prefer to buy electronics from big box retailers?
    Advantages of having Retail Centers

    Own Retail Center Multi brand retail shop

    5
    Customer Retention

    No comparison under the same roof & no need of 3rd party needed as the product will be sold directly to the
    consumers.

    6
    Advantages of Product Display

    7
    Requirement - 03
    Canadian customers are highly price sensitive should
    Samsung raise it’s retail price to increase brand equity,
    despite knowing that this will drive customers to others
    brands ?

    8
    Highly price sensitive Highly competitive market

    But all of the above doesn’t mean that they can’t increase their product price to increase their brand equity
    9
    Thank you!

    10

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