Professional Documents
Culture Documents
STUDENT NAME
PROFESSOR NAME
COURSE NAME
NOVEMBER 27, 2020
Introduction
Bullet forms
4-6 bullet points
1 bullet point 10-12 words (15 max)
Use of graphics
Marketing and HRM Topics
Simple
14 PPT
1 PPT (15 slides) excluding title page and reference page
Marketing
Importance of Marketing
4 -6 references
Marketing: definition &
importance
THE DEVELOPMENT OF TIME, LOCATION AND POSSESSION UTILITIES INCLUDES BOTH PRACTISES.
THE DESIGN, PRICING, PROMOTION AND DELIVERY PROCESS OF IDEAS, PRODUCTS AND SERVICES TO BUILD EXCHANGES WHICH MEET INDIVIDUAL AND
CORPORATE GOALS. ASSOCIATION IN AMERICAN MARKETING
THE MANAGEMENT MECHANISM THAT DEFINES, ANTICIPATES AND FULFILS CONSUMER REQUIREMENTS PROFITABLY. CHARTERED MARKETING INSTITUTE
Market vs Marketing
Market is an arrangement for the sale of commodities. Marketing is the sum of all operations
connected to the movement of products from produce to consumption.
Marketing, Selling & Merchandizing
1. Marketing leads to achieving, sustaining and raising living standards – marketing ensures
that production and procurement power are turned into consumption. - Better marketing >
mass manufacturing > medium cost production > improved living conditions > Low cost >
higher purchasing power
IMPORTANCE OF MARKETING
3. Marketing increases national income - More purchasing power > increase in national
income
The success of the marketing role is critical as it is the only way that the business can produce
revenue and profit. "Any operation linked to the income generation is a marketing action,
Buskirk pointed out. For the manager, engineer, etc., it is all too easy to act under the general
premise that the company can reach a gross number of revenue of millions dollars.
IMPORTANCE OF MARKETING
1. Marketing helps decision making process (what, when & how much to produce, store or
transport)
A businessman has many difficulties in the context of when, how, where and for whom?
There were less issues with municipal economies in the past. The direct relationship
between producer and customer was created.
Marketing is a very complicated and fatiguing job in modern times. Marketing along with
production has arisen as a modern specialised industry.
As a consequence, manufacturers are increasingly dependent on the selling process to
determine whether to manufacture and distribute. A producer may manage his production
accordingly by means of marketing techniques.
IMPORTANCE OF MARKETING – Business Firms
Menegaki, A. A., & Alexopoulos, A. B. (2017). Evolution of logistics centers and value-
added services offered in port areas and the importance of marketing. In Strategic
Innovative Marketing (pp. 291-297). Springer, Cham.
Low, S. P., Gao, S., & Mohdari, M. M. (2016). Marketing importance and marketing
performance measurement of architecture firms in Singapore: an exploratory
study. Construction Management and Economics, 34(11), 739-750.
Oparah, P. C., Aghara, G. C., Ndubuisi, V. N. O. A., & Chidozie, E. (2018). The
importance of marketing in entrepreneurial development and poverty alleviation in
Nigeria. International Journal of Academic Research in Business and Social
Sciences, 8(10), 524-538.