Class no:_____Name:_________________________Yr.

&Sec:_____________ Score:_______________
Directions: Read the following questions/statements below. Write the letter of the correct before the number.
Any forms of erasures means wrong.
Choices:
a. Strengths b. Weaknesses c. Opportunities d. Threats
___1. Things your company does well.
___2. Qualities that separate you from your competitors.
___3. Internal resources such as skilled, knowledgeable staff.
___4. Tangible assets such as intellectual property, capital, technologies.
___5.What are we known for?
___6. What is our unique selling proposition?
___7. What resources do we have readily available?
___8. What do our customers love about our product(s)?
___9. What are we doing that no one else is?
___10. Things your company lacks.
___11. Things your competitors do better than you.
___12. Resource limitations.
___13. Unclear unique selling proposition
___14. What do our customers dislike about our product(s)?
___15. What are we doing poorly?
___16. What is the competition doing much better than we are?
___17. What resources do we lack?
___18.What’s the main area we need to improve on immediately?
___19. Underserved markets for specific products.
___20. Few competitors in your area.
___21. Emerging need for your products or services.
___22. Press/media coverage of your company.
___23. What new opportunities in the market are becoming available?
___24. How is the market changing?
___25. What opportunities did we pass, but are still available?
___26. What would be the ideal opportunity for us?
___27. What is the competition ignoring that we can play in our favor?
___28. Emerging competitors .
___29. Changing regulatory environment .
___30. Negative press/media coverage.
___31. Changing customer attitudes toward your company.
___32. Who are our competitors?
___33. Has there been an increase in competition lately? Where and why?
___34. What are the costs of our resources? Is it affecting our bottom line?
___35. Are customers buying less of in our industry? Why?
___36. Are our suppliers unreliable?
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___37. SWOT stands for?
a. Strengths, Wellbeing, Opportunities, Threat c. Social Ways of Overcoming Threats
b. Sudden Weaknesses, Outstanding Threats d. Strengths Weakness Opportunities Threats
___38. If you wanted to look at factors out of control of the business which may affect it you would look at:
a. Strengths and Weaknesses b. Outsiders or Threats c. Strengths and Threats d.Opportunities and Threats
___39. Looking at the following sentences can you identify which is a Strength?
a. Loyal customer base b. New market opened up c. Poor staff training d. New competition
___40. Looking at the following sentences can you identify which is a Weakness?
a. Overseas demand for product c. Making a profit
b. Falling number of customers within specific age group d. Poor quality goods
___41. Looking at the following sentences can you identify which is an Opportunity?
a. New market opened up c. Negative publicity
b. Minimum wage so higher wages have to be paid d. Good financial situation
___42. Looking at the following sentences can you identify which is a threat?
a. New market opened up b. Poor staff training c. Negative publicity d. Expansion of business to overseas