Brainstorm

Group Members

Taimoor Aslam
Ali Fawad

Umair Tariq

Abdul Rehman
Daniyal Jafri
Vision Statement

To provide safe and convenient mode of transport around the world &
other services
 Mission Statement

We do not believe the future of cities is more clogged roads with cars. Congestion
can be solved with more bicycles, motor bikes or electric bikes.
BYKEA brings technology to leverage these assets for optimal utility, to bring a
source of income to a family otherwise bereft of the power of the internet to make a
Livelihood
 BYKEA SERVICES
On Demand Rides
Driver partners closest to you
show up on the map on your app.
Once you click to request, a driver
partner accepts and calls to
confirm your nearest landmark.
When on the move, you can see
the driver partner approach your
location on your app’s map.
Express Parcel Services
If you are an SME who regularly
has to dispatch a parcel or send a
document, Bykea provides flexible
and immediate delivery with live
tracking. Our GPS tracking
software allows the customers to
track exactly where their driver
partner and parcel are at any
point in time.
Bill Payments At
Doorsteps
In low bank account
penetration geographies, bill
payments happen in cash,
often a trip to the local bank
or mart or travel agent.
Bykea changes that where
payments can now happen at
your doorstep if you choose
not to pay through your in-
app wallet
Tickets at Doorstep
Ticket purchases happen in cash, A
Bykea partner driver will collect cash
Classifieds
from you and you will instantly get a
You can now list products confirmation of payment in your
and services on the Bykea phone.
app and provide a GPS
location of their address
so buyers can not only call
you but also reach directly
to your destination on a
Bykea!
TARGETING STRATEGIES

Undifferentiated Target Market

A company using an undifferentiated targeting strategy essentially adopts a mass-
market philosophy. It views the market as one big market with no individual segments.
Focus or Concentrated Marketing
. A company may target just one segment with a single marketing mix.The strategy is
suited for companies with limited resources as these resources may be too stretched if
it competes in many segments
Customized Target Marketing
In some markets, the requirements of individual customers are unique and their
purchasing power is sufficient to make designing a separate marketing mix for each
customer a viable option.
Targeting Strategies

Differentiated Target Market

A differentiated marketing strategy is when a company creates
campaigns that appeal to at least two market segments or target
groups.
BYKEA Targeting Strategies
• Differentiating targeting strategy is used by BYKEA as segments are
targeted
• Segments are primarily made on the geographical and demographical
basis
• Pricing advantage to the end customer when they compare other
transport companies and publically available modes of transport.
• User benefit based and pricing strategy is used by BYKEA to attract
customers from different strata of the society.
• Targeting on the basis of the Economy makes a huge difference in the
mindset of the customers.
Behavioral Targeting
Behavioral targeting takes all the available information browsing and
search history uses it to build more definitive profile of the user, and
then tailor marketing messages accordingly

As the consumers visits more pages, deals and offers will become more
targeted and precise

Through reaching the consumers at the right time BYKEA enables their
customer base to avail discounted offers and new offerings
BYKEA Promotional Strategies

• Earn By Gifting Free Rides

When you share your promo code with your friends to introduce them to BYKEA to use the services for a
first free ride, you earn money that automatically gets topped to your wallet. The more friends you gift a
free ride to, the more money you earn
• Save Money
BYKEA is a third the cost of a car ride. If you want to get anywhere immediately, there is no cheaper way
to get from point A to point B than BYKEA
• Assurance
Rest assured that your entire commute or the delivery of your documents or parcel are insured. If you
have ensured that the address is correct and a recipient is available, a BYKEA will assure that your parcel
will reach its recipient faster than any logistics company in your city
• Safety
All passengers are provided a helmet by our driver partners. You will rate a driver partner from 1 to 5
stars on every booking, as we want to ensure that you have the best experience every time
NOW ENJOY RIDES
ON HEAVY BIKES
@ MINIMAL RATES
IMPROVEMENTS

• Different segments that are targeted by BYKEA needs to have a

separate and well defined targeting strategy instead of amalgamating
them in one. Although it’s a small servicing firm but is growing very
fast therefore their targeting strategy must also grow to meet the
needs of each segment separately.
Segmentation Strategies

BYKEA uses a mix of demographic and geographic segmentation

variables which helped the company pricing its services accordingly.

Both geographic and demographic segmentation is important because

BYKEA needs to know which areas to target for customers who are
ready to use an “on order transportation service” over public transport
services.
.
Brand positioning

The act of designing the company’s offering and image to occupy a

distinctive place in the mind of the target market

Brand positioning describes how a brand is different from its

competitors

Umbrella positioning refers to the practice of bringing an entire line of

products under one brand.
Positioning & Re-Postioning

BYKEA business is taken very much positively by the customers as the

company has offered its customers more than just a transport solution
on low fares.

BYKEA takes on the idea of travelling with a friend, which makes the
Bike ride more comfortable and fun

Brand Re-positioning is to add security and safe journey idea to the

brand.
BYKEA Offerings According to Personality

•Ruggedness and Excitement

•Fast Moving and Time Saving

•Price Conscious

•Non Dogmatic

•Extrovert
Classical Conditioning

Classical conditioning involves automatic or reflexive responses

Associative Learning
The learning which occurs when consumers begin to attach certain qualities or characteristics to a brand.

Currently when you think of a ride, immediate response initiated is of CAREEM and UBER which are the giants in this industry,
but when you talk about a Quick Ride, BYKEA KICKS IN
Classical Conditioning

Classical conditioning involves automatic or reflexive responses

Repetitive Approach

They should increase visibility on the billboards and focus more on social media websites to fit in the minds of the consumers

They are not into the advertisements as Careem are, we suggest they should be more aggressive towards repetitive approach
Improving the Business

• 1. Improve accuracy of rider pickup location. Placing the building name. Ending
up on the wrong side of the road or wrong entrance of the building is common
and wastes time to make a U-turn or go one road.
• 2. For the rating system we can see their rationale of relying on law of averages
and anonymity. Granted there are times we make mistakes and can agree when
we get less than 5 star rating e.g. wrong turn, missed the entrance.
• 3. Let the rider complete its ride first. So that the other client does not need to
wait for long.
Stimulus generalization

Outcome of classical conditioning is stimulus generalization, which happens when

the organism that is being conditioned learns to associate other similar stimuli with
the conditioned stimulus.

Classical Conditioning- Quick Ride

Stimulus generalization

Courier
 Questionnaire Summary Graphs

Consolidated Data
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 Questionnaire Summary Graphs

Questions
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 Questionnaire Summary Graphs

Demographic
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THANK
YOU