1.

ADV E R T I S I NG
MAXIMIZE T H E R O I F O R
M E R C H A N T S
BLANJA.COM

BY ANDI SUGIARTO
PLANNING

• WHAT IS AFFILIATE
• ADVANTAGES OF AFFILIATE PROGRAM
• WHY CHOOSE AFFILIATE MARKETING BUSINESS
 • Affiliate program
Also Called Associate Programs, Are Arrangements In Which An Online
Merchant Web Site Pays Affiliate Web Sites A Commission To Send
Them Traffic. These Affiliate Web Sites Post Links To The Merchant Site
And Are Paid According To A Particular Agreement. This Agreement Is
Usually Based On The Number Of People The Affiliate Sends To The

WHAT IS
Merchant's Site, Or The Number Of People They Send Who Buy
Something Or Perform Some Other Action. Some Arrangements Pay

AFFILIATE
According To The Number Of People Who Visit The Page Containing
Their Merchant Site's Banner Advertisement. Basically, If A Link On An
Affiliate Site Brings The Merchant Site Traffic Or Money, The Merchant
Site Pays The Affiliate Site According To Their Agreement. Recruiting
Affiliates Is An Excellent Way To Sell Products Online, But It Can Also Be
A Cheap And Effective Marketing Strategy; It's A Good Way To Get The
Word Out About Your Site
 • Can sell anything - In modern and advanced countries, almost all goods are
purchased online. In developing country communities many items are
starting to be purchased online such as books, software, electronics, CDs
and others. There are tens of thousands of affiliate programs that you can
choose to promote

• Does not require sales / selling experience - When you start affiliate
ADVANTAGES marketing, you do not need sales experience. Generally merchants provide
good marketing materials that can be used on the affiliate website that we
OF AFFILIATE create

•
PROGRAM
No need for any employees - Everyone who has ever made a business must
know what it's like to have an employee. I personally once started a company
that has only 2-3 employees up to a company that has more than 50
employees. If I can choose, I want to have a big company turnover, without
any employees, life will feel more fun 🙂 It is possible with the affiliate
marketing business
 Affiliate marketing is a practice for you, where you will partner with sellers of
goods / products and services.
You will create independent sites, then promote their products and usually with
ads will link back to advertisers .If they get customers through you, you will get

WHY CHOOSE a percentage of profit. This happens in 3 different ways, depending on your
initial agreement with the seller.

AFFILIATE Pay-per-Sale : You will get a fixed gratuity from the selling price when your
website generates sales.
MARKETING Pay-per-Click : if you do a pay-per-click version, you will earn money for every

BUSINESS visitor who is redirected from your affiliate site. You do not have to worry about
sales, because you will get the money.
Pay-per-Lead : if this one, you could say a combination of PPS and PPC. The
visitors you point to the seller's site should provide contact info (usually
requested in form) to get you money.
REQUIREMENTS

• HOW DOES IT WORK

• TRACK AND ANALYSE
• PROMOTIONAL CREATIVE AND
STRATEGY

• SAMPLE CREATIVE ADS

HOW DOES IT WORK
• CUSTOMER VISITS PUBLISHER WEBSITE. SAMPLE IS WWW.AX1234.COM

• CUSTOMER SEES ADVERTISING BANNER/LINK AND CLICKS THROUGH VIA AN AFFILIATE

TRACKING LINK. THE CUSTUMER WILL BE REDIRECTED TO LANDING PAGE ADVERTISER
WEBSITE (WWW.BLANJA.COM) THE CUSTOMER WILL LIKELY NOT REALISE THEY HAVE
USED AN AFFILIATE LINK

• THE CLICK IS TRACKED BY THE AFFILIATE NETWORK AND A COOKIE IS PLACED ON THE
CUSTOMER’S DEVICE TO IDENTIFY THEM AS BEING REFERRED BY AN AFFILIATE
NETWORK

• THE CUSTOMER COMPLETES AN ONLINE PURCHASE

• THE ADVERTISER FIRES THE AFFILIATE NETWORK’S TRACKING TAG WHICH REPORTS
THE SALE TO THE AFFILIATE NETWORK AS THERE IS A COOKIE PRESENT

• THE AFFILIATE NETWORK REPORTS THE SALE TO THE ADVERTISER AND THEY PAY THE
AGREED COMMISSION FOR THAT SALE

• THE AFFILIATE NETWORK PAYS THE COMMISSION TO THE PUBLISHER AS A REWARD

FOR GENERATING THE SALE
TRACK AND ANALYSE EVERYTHING
• TRACK IN REAL TIME AND GIVE YOUR AFFILIATES AS MUCH VISIBILITY AS POSSIBLE
ACROSS WHAT’S SELLING. IF THEY KNOW WHICH PRODUCTS THEY’RE SELLING THE
MOST OF, THEY CAN TAILOR CONTENT ACCORDINGLY. GET REPORTS ON THE DEVICES
YOUR CUSTOMERS ARE SHOPPING ON, KNOW WHICH ‘PROMOCODES’ HAVE BEEN
SUCCESSFUL, REVIEW WHICH CREATIVES WORKED AND WHICH DIDN’T. UNDERSTAND
WHICH AFFILIATES ARE GENERATING SALES FOR YOU AND UNDERSTAND WHY. IT’S
ALSO KEY THAT TRACKING IS ACCURATE DON’T TRACK IN THE WRONG CURRENCY OR
EXPECT TO MANUALLY REMOVE DELIVERY COSTS LATER ON. IT’S ABSOLUTELY VITAL
THAT YOUR TRACKING IS ACCURATE AND NEVER REMOVED OR BROKEN
PROMOTIONAL CREATIVE AND STRATEGY

• WHILST BANNERS AREN’T THE MOST EFFECTIVE FORM OF

AFFILIATE ADVERTISING THEY STILL HELP, ESPECIALLY WITH
COVERAGE FOR KEY PROMOTIONS. UNDERSTAND THE
POPULAR SIZES THAT YOUR AFFILIATES NEED AND PROVIDE
THEM IN ADVANCE

• AFFILIATE MODELS ARE DIVERSE, CONSIDER EACH ONE

INDIVIDUALLY AND WORK WITH YOUR AFFILIATE NETWORK
TO BUILD AN ONGOING STRATEGY FOR EACH TO GIVE THEM
WHAT THEY NEED. RUN TAILORED PROMOTIONS WITH
COUPON AFFILIATES, PROVIDE CONTENT TO YOUR CONTENT
AFFILIATES, PROVIDE AN ACCURATE AND CLEAN PRODUCT
FEED TO YOUR PRICE COMPARISON PARTNERS, SCHEDULE
PROMOTIONS WITH CASHBACK AND LOYALTY PARTNERS,
LEVERAGE SEASONAL EVENTS ETC
DIVISION
Division Division role and description
Platform Handle product management
CX/UI Handle experience including UX and UI design
IT Infra and support Handle system Infrastructure and IT support
MONITOR PERFORMANCE PLAN
• Determine project objectives
• Create project charter
Define

• Store performance data

• Validate measurement system for output
Measur • Quantify process performance
e

• Identify potential causes

• Impact after the process is implemented
Analyze

• Monitoring Tools
• Methodology
Adjust
COMP ETI T OR CH E CK

M ER CE PRODUC TS TH AT USE AFFILIATE FOR

E-COM
THERE ARE ALREADY SOME
MEDIA CAMPAIGN
1. AMAZONE AFFILIATE
2. LAZADA AFFILIATE
2. L OG IS T IK
BLANJA.COM

BY ANDI SUGIARTO
SHOPPERS TRACK THE EXACT
LOCATION OF DELIVERY DRIVERS

• WHAT IS EXACT LOCATION OF DELIVERY

DRIVER?

• WHY ARE MUST USING THE PLATFORM?

• HOW TO WORK?
WHAT IS • notifications to customers when they can see their shipping drivers
EXACT in the tracking map. Customers can also access the map by visiting
the "package track" feature on their website or app. Driver's location
LOCATION OF will be available to customers when less than 10 stops remain on the
courier route to deliver their package
DELIVERY
DRIVER?
WHY ARE
MUST USING • because customers can directly monitor the delivery drivers

•
THE
customers feel safe and comfortable because customers do not
need to panic if the order do not arrive

PLATFORM?
HOW DOES IT WORK user

• CUSTOMER VISITS APPLICATION AND TRACK THE DELIVERY ORDER

• APLICATION RECEIVED THE REQUEST AND THE TRACK THE LONGITUDE AND LATITUDE
BASED ON ID DRIVER Aplication
• APLICATION GET INFORMATION LONGITUDE AND LATITUDE BASED ON DRIVER ID AND
THE RESPONSE INFORMATION LONGITU DE AND LATITUDE TO USER

• USER CAN SEEN THE LOCATION DRIVER BY REAL TIME

Driver device
Example the application tracking
DIVISION
Division Division role and description
Platform Handle product management
CX/UI Handle experience including UX and UI design
IT Infra and support Handle system Infrastructure and IT support
MONITOR PERFORMANCE PLAN
• Determine project objectives
• Create project charter
Define

• Store performance data

• Validate measurement system for output
Measur • Quantify process performance
e

• Identify potential causes

• Impact after the process is implemented
Analyze

• Monitoring Tools
• Methodology
Adjust
COMPETITOR CHECK

• THE APPLICATION IS ALREADY USE IN AMAZON SHOPPING ONLINE