EVIDENCE NUMBER EIGHT : “MY JOB “

NATIONAL LEARNING SERVICE SENA

NAME AND SUR NAME

SIGIFREDO CASTRO MORA

CHARACTERIZATION SHEET
(2104847)

AGRO INDUSTRIAL DEVELOPMENT CENTER

2/08/2020/
COLOMBIA
PURPOSE

Mainly, the purpose or objective of the development of

a survey is to determine the different opinions that are
generally presented regarding a specific topic, in this
case, the survey was developed to determine the results
of the consumption of hass avocado and the knowledge
that each person This fruit was developed for all kinds
of people over seventeen years old, since it is vitally
important to know the different tastes, opinions and
comments about our product.
RESULTS OBTAINED IN THE COLLECTION OF INFORMATION.

The survey that is carried out provides us with the main basis
to be able to draw conclusions about a market or a
population of consumers trying to sell hass avocado, and
thus be able to determine the percentage of the population
that can consume our product, quality choice, quantity of
production, cost and other variables that reflect the
importation of our product when entering a new market and
managing to compete under the same conditions or mostly
with other companies that produce similar products.
POSITIVE ASPECTS TO HIGHLIGHT

These aspects were the most important to highlight

because it is essential to know the consumption of a
product that at the same time contributes to health for
the benefit of the consumer is something great also
considering that the import market is willing to buy at
prices high because they only seek quality.

Participants have an active consumption of avocado.

Participants know the health benefits of avocado.
82.4% of the participants are based on the quality of the
product when purchasing it.
 NEGATIVE ASPECTS TO TAKE INTO ACCOUNT
These negative aspects were the ones that must be taken into
account.
Avocado consumption is once a week 38.5% and 2.3 times a week
30.8%

CONCLUSIONS

The following exercise allows us to carry out a research process on different consumption
factors and characteristics that we can identify when a person completes his choice on what
he should demand of a product that he chooses for his purchase, in this case, hass avocado

• This product is for special consumption, which must have a very high level of demand in
the market we want to reach.
• It is a widely accepted product in the entire population due to the health benefits it
receives.
• Different exporting companies from other countries also offer products to the market to
which we export our product. We emphasize that this market is very interested in knowing
our export product.