GENERATE

MUSIC
MOMENTUM
NOW.
WORKBOOK

A MASTERCLASS FOR CAUSING A

QUANTUM LEAP FOR YOUR
MARKETING,
PR & COMMUNICATION

CYBERPRMUSIC.COM
 HOW TO USE
THIS
WORKBOOK:

PRINT THIS
WORKBOOK OUT AND
PUT THE PEN TO
PAPER WHILE YOU
LISTEN INTO THE
MASTERCLASS

DON'T LET YOURSELF

GET STUCK!

JUST WRITE!

DON'T OVERTHINK!
(MY ARTIST
"PERFECTIONISTS'
WILL STRUGGLE WITH
THIS)

REMEMBER WE ARE
CAUSING MOMENTUM

ARIEL HYATT, CYBER PR MUSIC

ONE

TWO

THREE

NOTES:

ARIEL HYATT, CYBER PR MUSIC

SUCCESSFUL
BUSINESSES
CREATE

(MOST
MUSICIANS
DON'T)
ARIEL HYATT, CYBER PR MUSIC
STRATEGY IS
DIFFERENT
FROM

IT'S A PLAN OF

ARIEL HYATT, CYBER PR MUSIC

MY BRAND PILLARS ARE:

ARIEL HYATT, CYBER PR MUSIC

MY ARTIST VOICE TONE IS:

ARIEL HYATT, CYBER PR MUSIC

MY FAN PERSONAS ARE:

ARIEL HYATT, CYBER PR MUSIC

MY FAVORITE PLATFORM IS:

ARIEL HYATT, CYBER PR MUSIC

THE AREAS I NEED A COMMUNICATION PLAN ARE:

ARIEL HYATT, CYBER PR MUSIC

MOMENTUM
IS

ARIEL HYATT, CYBER PR MUSIC

PR IS
NECESSARY
USE AS

TO
DRIVE
STRATEGY
FORWARD
ARIEL HYATT, CYBER PR MUSIC
PR SHOULD
NEVER BE
TREATED LIKE

ARIEL HYATT, CYBER PR MUSIC

NAME BLOGS OR PUBLICATION I COULD GET PR ON:

ARIEL HYATT, CYBER PR MUSIC

PERFECTIONISM
KILLS

ARIEL HYATT, CYBER PR MUSIC

YOUR IMMEDIATE
MOMENTUM PLAN

MAKE ONE
1

2 CREATE A

3 COMMUNICATE TO (CHOOSE)

4 MEASURE THE

5 CORRECT AND

ARIEL HYATT, CYBER PR MUSIC

PLANES ARE OFF COURSE AT LEAST
90 PERCENT OF THE TIME. WEATHER
CONDITIONS, TURBULENCE, AND
OTHER FACTORS CAUSE THEM TO

HOWEVER, FEEDBACK IS GIVEN TO

THE PILOT CONSTANTLY, WHO THEN
MAKES COURSE CORRECTIONS AND
KEEPS COMING BACK TO THE FLIGHT
BRINGING THE
PLANE BACK ON COURSE.

AND OFTEN, THE PLANE ARRIVES AT

THE DESTINATION ON TIME.
IT’S .

ARIEL HYATT, CYBER PR MUSIC

 WANT ME AS YOUR
THINKING PARTNER?

OR YOUR PUBLICIST?

MY TEAM AND I WOULD LOVE TO SUPPORT

YOU ON YOUR JOURNEY.

LET'S TALK!
 ABOUT ARIEL HYATT

ARIEL HYATT HAS BEEN A FIERCE ENTREPRENEUR FOR

MORE THAN 20 YEARS AND RUNS CYBER PR, AN ARTIST
DEVELOPMENT, SOCIAL MEDIA & CONTENT STRATEGY
FIRM BASED IN NEW YORK CITY.

HER AGENCY ADVISES ON HOW TO CREATE ONLINE

INFLUENCE AND RELEASE IMPACTFUL PROJECTS.

SHE HAS SPOKEN IN 12 COUNTRIES TO OVER 100,000

CREATIVE ENTREPRENEURS AND IS THE AUTHOR OF
FOUR BESTSELLING BOOKS ON SOCIAL MEDIA,
MARKETING, AND CROWDFUNDING INCLUDING CYBER
PR FOR MUSICIANS AND MUSIC SUCCESS IN 9 WEEKS.

HER NEWEST BOOK CROWDSTART: THE ULTIMATE

GUIDE TO A POWERFUL AND PROFITABLE
CROWDFUNDING CAMPAIGN WENT TO #1 ON AMAZON IN
THE MUSIC, INVESTING AND ENTREPRENEURSHIP
CATEGORIES.

SHE IS AN OBSESSIVE WORLD TRAVELER (BUT SINCE

WE CAN'T DO THAT ANYMORE SHE STAYS HOME AND
TAKES CARE OF HER NEW SON), AN ENTHUSIASTIC
CHOCOLATE CHIP COOKIE BAKER, AND A 1980'S
LUNCHBOX COLLECTOR. SHE IS A BORN AND RAISED
NEW YORKER WITH A DEEP NOSTALGIA FOR ALL THINGS
FROM BACK IN THE DAY THAT STILL EXIST IN NYC. SHE
LIVES IN BROOKLYN WITH HER HUSBAND, SON AND
THEIR GRAY TABBY HUNTER C. THOMPSON
(THE C. STANDS FOR CAT).
COME JOIN US ON
SOCIALS!

@CYBERPR

@CYBERPRMUSIC

(WE FOLLOW BACK)