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Implementing Creativity in the

Six Sigma Business Strategy


Javon Charleston
Creativity in Strategy Design

 During the design of the Six Sigma business


strategy, a Six Sigma Black Belt can
incorporate creativity in various design
aspects. By examining the needs of the
business, as well as the DMAIC model, a Black
Belt will be able to determine where creativity
is allowed.
Sigma Structure Can Co-Exist
 In addition to the design, a Six Sigma Black
Belt may also choose to insert creativity into
the development of the plan. The DMAIC
model itself is actually quite open to
creativity, even though it is structured.
 The act of thinking up new ways to define
business goals and measure the success of
the current strategy could be considered
creative. Further analysis to determine what is
in the way of the business goal also may be
creative, even though statistical tools often
are used.
Communication and Customer Relation

 Communication between all Six Sigma


training levels is key in successful Six Sigma
implementation. It also is key in customer
relations, the main focal point of most
businesses.
 The main goal of most businesses is to make
the customer happy. Creative and innovative
ideas can help attain, as well as maintain that
ultimate goal.

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