How to Create Business

Goals and Objectives

Javon Charleston
 It is so exciting when you have a burst of
creativity in business. Your energy level rises
and there is nothing that can get in your way.
But creativity alone is not what keeps
visionaries from getting stuck. When you
have an idea that you want to implement,
speed up the process with the following tips
to create business goals and objectives that
move you from thought to action right way.
What's Your Mission

 A good place to start is your company's

mission. Each goal and objective should
support the mission and move you closer to
fulfillment. Use bullet points for each item
and consider your target population and their
needs.
List Your Goals

 The goals that you choose should be in line with

your company's mission. Start by creating three to
five goals that are specific, measurable,
actionable, realistic and timely (also known as
SMART goals). Think in terms of the target that
you want your company to reach. Some examples
of business goals might be to "Increase market
share 20% by December 20xx" or "Reduce
overhead costs by 35% over the next two years.
Identify Objectives
 After you identify business goals then you can
create the supporting objectives. These are the
tactics that will help you arrive at your goals. It
helps to give each objective a priority ranking.
Be realistic and know that you may not
accomplish everything at once. Remember that
Rome was not built in a day and chances are
that this is true of your company as well. 
Assess Your Needs

 Finally, list the needs for each goal and

objective that you create and assess the
resources that are available. Following this
process allows you to see where your
strengths are and where you need additional
resources for your strategy. Do not be afraid
to seek outside assistance for things that you
need.